SBC News Voice of the Sports Betting Industry
iGaming CRM experts Fast Track underscore the dynamic energy and potential of Brazil’s forthcoming online gambling marketplace as a key reason for their Silver Sponsorship of the SBC Summit Rio.
Speaking ahead of Summit Rio (5-to-7 March), Jean-Luc Ferrière, MD Americas details how Fast Track will leverage best-in-class CRM solutions, particularly in AI, to help clients engage with Brazilian audiences and scale the opportunities of global gaming’s next major marketplace.
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SBC: What elements of SBC Summit work so well for your organisation, and why is it important for you to be there this year?
Jean-Luc Ferrière (MD Americas @ Fast Track): It’s no surprise that Brazil is on everyone’s hot list. The country has an energy and an appetite for entertainment that rivals and probably beats many established markets. It’s an exciting place to be, the partners we already work with and those we want to work with in the future are innovative and share a kindred spirit with us.
SBC has become a valuable partner to Fast Track over the years, it’s a great mix of content, show floor, networking and social events. We are always happy with the quality of shows and discussions we get from them.
SBC: What’s your key objective at this year’s event and what are the main products/services you’ll be promoting?
JLF: Our goal for any event is to bring the Fast Track story and message to the market while showcasing our amazing products, services and company culture. Our customer experience means everything to us, this extends to anyone we work with including any prospective new customers in need of our industry leading CRM and engagement products. The more people we can meet and talk to, the better!
SBC: What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?
JLF: The thing I have always found amazing about this industry is the pace of change and growth available to anyone with the focus and dedication to keep up. Opportunities really are everywhere, whether those be new markets, new customers or new technologies. As a massive technophile, I love that every year I find new companies trying to solve old and new problems through technology, and that we are right in the thick of it, doing what we do best.
SBC: What elements of your business do you feel are best placed to take advantage of that opportunity?
JLF:We are on a mission to digitalise the iGaming industry and deliver the first self learning engagement platform. We believe there is always a better way, and are constantly driving ourselves, our technology and the industry to achieve that aim. In short, everything that we believe in and are working towards addresses the challenges of today and tomorrow. It couldn’t be a better fit for us.
SBC: What areas of the business should we be looking to for innovation in the next 12 months?
JLF: I believe we will continue to see innovation across the spectrum of our industry for years to come as technologies, markets and regulations evolve. This sector leads the way in so many fields, and there is such a broad range of players innovating in our space. From large public companies to a massive depth of start-up and niche providers.
SBC: What new technology do you feel will have the biggest impact for stakeholders?
JLF: It’s difficult to answer that question without tripping over “AI” as the word of the day. This is an obvious area where there is still so much to learn and apply. Those that take the opportunity to understand and harness the potential of AI will be the ones to survive and thrive. But it needs to be intelligently applied, away from the gimmicks and into the core processes of businesses, solving real problems and adding seamless value. That’s where the real potential lies.
SBC: What core challenges do you help solve for your customers/partners?
JLF: We come from this industry and are uniquely placed as the only CRM and Engagement platform built for and by the online gambling industry. Everything we produce and service deliberately targets operational challenges we understand deeply and have lived through ourselves.
With every feature and function we develop, we help our partners free up more and more operational time, further automating and scaling their CRM operations. This enables teams to focus on ideation and creative thinking to design the most personal player experiences possible, in tune with their audience and brand. There is no one else that can do this like Fast Track can.
SBC: Who have you especially enjoyed working with over the past year (partner/client) and why?
JLF:That’s like asking us to pick our favourite child. Every partner is unique and we take great pleasure in living in the trenches with each of them every day. I would say we are really excited by those with ambitious goals that challenge and stretch us as much as we like to stretch ourselves. This is what really drives us, and makes us better.
SBC: Can you tell us more specifically how you worked with that partner and how the relationship is developing?
The best thing I would suggest anyone does is to read and watch our case studies and testimonials, which we publish regularly. We could say lots of things, but hearing them first hand from the people that really matter is way better than anything we could say.
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SBC: What are you hoping to learn from the conference at SBC Summit Rio and which elements of the agenda will you be focusing on the most?
JLF: Markets are continuously evolving, so for this event we are particularly interested in any discussion relating to regulation, as well as unique marketing channels and player behaviours in Brazil.
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