Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …
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Fast Track has strengthened its US footprint after opening its new Americas headquarters, located in Miami, Florida. The new offices, which are due to officially open their doors at the beginning of 2023, will enable Fast Track to best support its growth strategy for the North American market. In addition, a Miami Hub will bolster the firm’s “already sizable client …
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Betika has partnered with Fast Track, integrating the B2B gaming solutions supplier’s automated, personalised player engagement tools. Specifically, Fast Track’s CRM solution will be utilised by Betika to enhance player engagement, whilst the platform was also selected for its ‘ease of use’. The solution incorporates the Fast Track Lifecycles tool, designed to easily set up multi-channel automations, with an additional …
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Jenny Arnell, Chief People Officer at Fast Track, imparts some interesting ideas on learning agility and how it equates to better collaboration to achieve those all-important, game-changing product innovations. You might be familiar with the following quote: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” …
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iBet, the online sports betting flagship brand of the Claymore Group, has announced this week that it has turned to Fast Track to provide the central platform for its CRM. In a statement, the operator outlined that it has chosen Fast Track’s CRM as the platform to centralise the orchestration of all communications and rewards for its players. It noted: …
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Amanda Charlesworth, Head of Partner Success at Fast Track, offers up some useful wisdom about the challenges of adopting new technology in your organisation, notably how you can overcome them and what suppliers can do to support successful adoption. What are the main obstacles organisations face when adopting new technology? When introducing new third party technology to your team, there …
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The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of the fundamental opportunities and challenges in the region. SBC Summit North America is the leading conference and tradeshow dedicated to the online betting and iGaming industry in the United States and Canada. The agenda …
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Dan Morrison, Senior Solutions Consultant at Fast Track, talks about igaming CRM and how it has fallen behind other areas when it comes to innovation. He also shares his thoughts on the route causes, the pain points being felt across the industry and what needs to change. The Current State of CRM We work in an industry that prides itself …
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Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …
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The vast growth potential of Latin America’s sports betting and igaming markets will be in the spotlight when the SBC Summit Latinoamérica 2022 conference and tradeshow is staged at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida on 1-3 November. The event will again bring together executives and product specialists from sportsbook, igaming, land-based casino, and lottery businesses …
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