SBC News Voice of the Sports Betting Industry
Customer engagement platform specialist Fast Track has signed a new deal with one of the largest operators in the Brazilian sports betting marketplace, Betfast.io.
Malta-based Fast Track’s customer engagement platform, now bolstered even further through the integration of OpenAI, offers capabilities for real-time data analysis and personalised player experiences.
This, said the firm, makes it the “perfect partner for Betfast.io to drive its player engagement and retention efforts with a real-time-data-driven approach”.
In a statement confirming the collaboration, the company noted: “With a reputation for delivering innovative and effective solutions, Fast Track is the ideal partner for Betfast.io as it continues to expand its operations in the Brazilian market. The new deal is set to drive significant value for both companies and create new opportunities for growth in the years to come.”
Fast Track CCO Jean-Luc Ferriere said: “We are thrilled to be partnering with Betfast.io and supporting them in their efforts to take their player engagement to the next level. Our powerful customer engagement platform will provide Betfast.io with the tools they need to create personalised experiences for their players, drive loyalty, and ultimately grow their business.”
Khatlen Guse, Vice President of Betfast.io added: “We are excited to be working with Fast Track and leveraging their cutting-edge technology to improve our player engagement and retention efforts. We believe this partnership will help us achieve our growth objectives in the Brazilian market and deliver exceptional, hyper-personalised experiences to our players.”
