Tag Archives: bet365

bet365 changes creative appeal with ‘Never Ordinary’ campaign

SBC News bet365 changes creative appeal with ‘Never Ordinary’ campaign

bet365 has launched its new global advertising campaign “Never Ordinary” to celebrate what the firm describes as the full thrills and emotions of a new football season.  The Never Ordinary campaign debuted last Friday night during the match between Burnley and Premier League champions Manchester City, broadcast on Sky Sports Football. The campaign was designed by Newcastle-based creative agency Drummond …

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bet365 underscores RG commitment with Rightlander extension

bet365 BOXXER

Rightlander has secured an extension to its partnership with bet365, as the betting group targets enhanced responsible gambling compliance across its international operations. The Stoke-on-Trent-based firm will continue to leverage Rightlander’s platform and features to maintain compliance with various regulatory frameworks as regimes across the world continue to evolve. Keeping track with regulatory changes and promoting responsible gambling has become …

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bet365 continues to release new casino titles with Incentive Games

SBC News bet365 continues to release new casino titles with Incentive Games

bet365 and Incentive Games have released a new daily free-to-play casino title, Unleash A Mercenary. Based on the design of bet365’s exclusive Mercenary X slot, the game will be available in over 130 countries and will support the UK operator’s global entertainment strategy.  A spokesperson from bet365 stated: “The release of Mercenary X in December 2022 allowed us to elevate …

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Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

SBC News Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

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Push Gaming provides full slots portfolio to bet365 in line with growth strategy

SBC News Push Gaming provides full slots portfolio to bet365 in line with growth strategy

bet365 has announced a new partnership with B2B gaming supplier Push Gaming, with the latter’s content going live with the operator in multiple territories. In detail, Push will provide its entire portfolio of slots to the Stoke-on-Trent-based operator, which will be delivered alongside flagship games such as the Fat Series, Big Bamboo, Razor Shark and Jammin Jars. A bet365 spokesperson …

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IMG supports Euro expansion of bet365’s UFC partnership

IMG supports Euro expansion of bet365’s UFC partnership

The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …

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Bet365 continues to grow Inspired Virtual Sports portfolio

SBC News Bet365 continues to grow Inspired Virtual Sports portfolio

Bet365 has signed a long-term contract extension with Inspired Entertainment which continues to provide its Virtual Sports to the gambling operator. The US-headquartered gaming provider will supply bet365 with its latest products including licensed games. The company has described its content portfolio the ‘largest and most diverse’ that is currently available, including the most popular sport for each market. Brooks …

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bet365 further expands FTP range with Incentive Games

Incentive Games bet365 Royal Ascot

Incentive Games has launched another product for one of its most prominent clients, bet365, launching the horse racing-themed 6 Horses Challenge title for the operator. Based around this week’s Royal Ascot racing event, the free-to-play (FTP) game is the first racing-oriented one developed by Incentive Games for bet365, although the firm has created several others for the Stoke-based firm. Incentive …

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The Premier League transfer window: bookies banking on some ‘fire sales’

The Premier League transfer window: bookies banking on some ‘fire sales’

As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …

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ASA in bet365’s corner over Chris Eubank Jr tweet

bet365

The Advertising Standards Authority (ASA) has ruled in favour of bet365 regarding a tweet from the bookmaker featuring professional boxer Chris Eubank Jr.  bet365’s tweet ahead of Eubank’s clash against Liam Smith at the Manchester Arena on 21 January 2023 was examined to determine if it would have a strong appeal to young people. The tweet in question read “It’s …

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