A series of big payouts around games involving Arsenal, Aston Villa, Nottingham Forest, Newcastle United and other clubs have given bet365 renewed confidence in its ‘Sub On, Play On’ feature. Introduced by the company last month, the ‘Sub on, Play On’ feature sees a bettor’s wager on a specific player – such as a bet on Arsenal’s Bukayo Saka’s to …
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bet365 brings Champions League partnership to London with Arsenal legend Sol Campbell
bet365 brought its partnership with the UEFA Champions League to London over the weekend, where it hosted a ticket giveaway event ahead of this week’s quarter-finals. The operator, which is the Champions League’s official global betting partner until the summer of 2027, took over Potters Field Park in London by the River Thames for its Big Ticket Giveaway Game on …
Read More »Grand National 2025: will bookies repeat the success of Cheltenham?
The dust may have settled on the Cheltenham Festival but British racing still has its biggest fixture yet coming up tomorrow, the Grand National at Liverpool’s Aintree Racecourse. The fixture is a huge event for hardcore racing fans and casual bettors alike, with many part-time punters paying their only visit to a high-street bookies of the year during Grand National …
Read More »bet365 bails on China while gearing up for Missouri launch
Bet365 has confirmed to SBC News that it has withdrawn from China, which, according to some sources, has been one of its largest betting markets. The UK-based multinational operator states that it has conducted a strategic review of its international operations. This review concluded with the firm opting to cease activity in China and focus on other markets, it said. …
Read More »bet365 continues North American journey with 13th state debut
bet365 has officially launched its sportsbook in Illinois, USA. Through a partnership with Walker’s Bluff Casino Resort, the market entry becomes the 13th state in bet365’s US expansion plans. The Prairie State now joins Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia, all of which bet365 operates in. A bet365 spokesperson commented: “Championship-winning …
Read More »bet365 and Incentive Games pursuing US market gains
Incentive Games and bet365 have launched a co-published predictor game product, the “bet365 Bracket Challenge”, targeting American audiences. Launched last weekend in time for the 2025 NCAA Men’s College Basketball Tournament, the game offers players a grand prize of $100k and a variety of top leaderboard rewards for basketball fans to test knowledge and prediction skills. There is also a …
Read More »bet365 latest major firm to partner sports data contender ALT Sports Data
ALT Sports Data will begin the supply of sports data engagement tools to igaming operator bet365. Both companies will look to expand the betting experience for a wider target demographic, simultaneously leveraging bet365’s market expertise and ALT Sports Data’s existing sports partnerships. A bet365 spokesperson said: “ALT Sports Data provides us with access to an exclusive audience with advanced insights, …
Read More »Margins vs acquisition – why has bet365 joined the ‘Super Sub’ betting wave?
Bet builders have become a mainstay of British betting and are now being exported overseas, but the product is also undergoing a revamp with the addition of ‘Super Sub’-style features. Today, bet365 became the latest company to announce a version of the Super Sub, which has been doing the rounds at Flutter Entertainment brands over recent months, as well as …
Read More »bet365 makes official debut in Serbia
Bet365 has made its official debut in the regulated market of Serbia as of Thursday 6 March. The expansion into Serbia means that sports fans in the country can now sign up and bet with the UK-based operator. A bet365 spokesperson commented: “We are delighted to launch a dedicated bet365 website in Serbia, a country renowned for its sporting heroes …
Read More »Rise at Seven names former bet365 content chief as latest senior hire
Digital PR company Rise at Seven has named former bet365 commercial leader James Clark as its new Head of Organic Growth and Content Marketing. Clark is the former Head of Editorial Content at global sports betting brand bet365, with him and his team of 20 being key for the operator’s work across 16 markets. Clark led bet365’s launch of its …
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