Tag Archives: bet365

Charlotte Hornets fifth in bet365’s American sports portfolio

SBC News Charlotte Hornets fifth in bet365’s American sports portfolio

bet365 has been named the official mobile sports betting partner of NBA team Charlotte Hornets. The Hornets now become the fifth US professional sports team in the Stoke-based operator’s American sports portfolio, joining the Washington Commanders (NFL), Colorado Rockies (MLB), Cleveland Guardians (MLB) and San Antonio Spurs (NBA). The deal marks the first market-access agreement between an operator and a …

Read More »

bet365 hits the treble in renewing US Darts Masters title sponsorship

SBC News bet365 hits the treble in renewing US Darts Masters title sponsorship

bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters. Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden. A …

Read More »

bet365 steps up Never Ordinary campaign in fan engagement drive

bet365 steps up Never Ordinary campaign in fan engagement drive

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

Read More »

Chekd Media returns popular ‘I Had Trials Once’ podcast with bet365

SBC News Chekd Media returns popular 'I Had Trials Once' podcast with bet365

Chekd Media has partnered with bet365 to bring back the ‘I Had Trials Once’ podcast series.  With more than one million downloads, the partnership aims to leverage the podcast’s reach to promote bet365’s free-to-play initiative, the 6 Scores Challenge. Will Tyrrell, UK Media Director at Checkd Media, commented: “I Had Trials Once has been a great success ever since it …

Read More »

BGC: UK big five bookmakers racing media payments to rise by £30m

William Hill and PA Betting Services renew racing data deal

The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …

Read More »

Bet365 becomes first European operator to go live in Kentucky

Bet365 becomes first European operator to go live in Kentucky

Kentucky has become the latest US state to open up to regulated betting, with eight operators set to launch in the state including bet365. The international operator, based in the UK city of Stoke-on-Trent, has made Kentucky its sixth US market, following launched Colorado, New Jersey, Ohio, Virginia and Iowa. bet365’s product portfolio in Kentucky will include Same Game Parlays …

Read More »

Lottstift details Norway withdrawals but operators offer differing views

Lottstift details Norway withdrawals but operators offer differing views

Norway’s Gambling Authority Lottstift has issued an update regarding the discontinuation of ‘illegal’ gambling operations and hinted at a strengthening of its powers next year. The regulator specifically outlined Betsson, ComeOn Group, bet365 and Kindred as the four most prominent firms which it states are scaling down their operations in Norway after being subject to its investigations. In the case …

Read More »

EveryMatrix hits peak momentum ahead of DeepCI makeover

EveryMatrix

EveryMatrix continues its record-breaking streak announcing its seven consecutive quarters of growth on key commercial metrics.  The igaming technology and platform supplier published its Q2 2023 results, generating net revenues €27m, up 82% year-on-year and 15% quarter-on-quarter comparatives. Operating on its ‘highest ever profit margin’ of 55%, EveryMatrix declared Q2 EBITDA of €15m up 15% on 2022 results and 42% …

Read More »