Tag Archives: bet365

A new marketing campaign has been created by bet365 to celebrate the launch of its new free-to-play game title, Prize Matcher.  Part of the ‘Never Ordinary’ brand, the campaign looks to boost the game’s engagement levels by providing customers with exclusive insights into its daily prizes and player mechanics.  Prize Matcher is set up to offer daily rewards – starting …

The UEFA Champions League is one of sport’s most prestigious tournaments. Europe’s elite club competition is one of the most-viewed tournaments in the world; with the final often attracting around 200 million viewers each year, over four times that of the Super Bowl.  With history written each year the Champions League brand is easily recognisable and widely lauded. But this …

Bet365 has opened its new US headquarters in Denver, Colorado, with plans to hire nearly 1,000 employees. In 2018, soon after the US Supreme Court ruling on sports betting allowed states to regulate sports betting, the Stoke-on-Trent based operator announced plans to launch in the US – beginning with New Jersey. Bet365 has now expanded to 11 US states so …

bet365 has announced its official launch in Peru, continuing its expansion across new South American markets. This morning, the independently-owned betting group debuted its bet365.pe website and mobile app, underscoring its commitment to delivering ‘a Never Ordinary’ online sports betting experience for Peruvian audiences. By launching in Peru, bet365 will engage customers with its ‘pioneering offering’ of in-play betting markets, …

Operators have been warned about the nuanced localisation and tech challenges of Brazil’s forthcoming online gambling marketplace, as it transitions from a mature grey market to a fully-regulated regime. The White Paper “How to Win in Brazil’s Regulated Market” sees OpenBet, the leading sports betting and igaming systems supplier for tier-1 operators, provide localised strategies and detailed insights for succeeding …

Bet365 has become the first official sports betting partner of the UEFA Champions League (UCL) in a three-year deal. Covering the men’s competition, the move will see the UK operator gain significant brand exposure on in-game perimeter LED boards, media backdrops, as well as UEFA Champions League digital channels. Alex Sefton, bet365 Global Chief Marketing Officer, commented: “As the first …

Sports betting provider bet365 has unveiled its latest ad campaign just in time for the 24/25 Premier League season.  Titled ‘Breaking News’, the global ad campaign features the simplistically named ‘Fridge Man’, who’s got a whole fridge tied to his back but is also a marathon-winning athlete.  But that’s not the only out-of-the-ordinary sporting event featured in the bet365 advertisement. …

Stoke City Football Club has undergone a structural change and is now owned outright by John Coates following a demerger of the club implemented by bet365. Stoke City Holdings Limited – which holds a 98.1% stake in Stoke City Football Club Ltd and owns Stoke City (Property) Limited in its entirety – has officially been demerged from the bet365 group.  …

The Betting and Gaming Council’s (BGC) largest members have donated £122.5m over four years to tackle problem gambling and gambling harm, new figures have shown. Described as a record funding increase, this total is £22.5m more than the £100m the BGC’s four largest members pledged to contribute between 2020 and March 2024. Wes Himes, BGC Executive Director of Standards and …

“We have just fallen short.”  It is perhaps the one quote from Gareth Southgate’s press conference after the Euro 2024 final heartbreak against Spain that would define his entire eight-year reign as England boss.  As Mikel Oyarzabal’s late effort secured a record fourth European Championship title for Spain, England were left reeling as Southgate’s Three Lions rued a second consecutive …