Digital PR company Rise at Seven has named former bet365 commercial leader James Clark as its new Head of Organic Growth and Content Marketing.
Clark is the former Head of Editorial Content at global sports betting brand bet365, with him and his team of 20 being key for the operator’s work across 16 markets. Clark led bet365’s launch of its Sports and Betting News websites.
The latest addition to the Senior Management team at Rise will be responsible for developing the PR company’s global marketing and sports content across the UK, US and Europe – targeting multi-channel, multi-funnel and multi-platform growth.
On his appointment, Clark said: “Search is constantly transforming and evolving, so to join such an innovative and renowned agency in this field is a real honour and privilege.
“With the continual growth of how and where consumers are searching, having an organic content marketing strategy that is tailored to your brand and customers is extremely important for all businesses. I’m extremely excited to bring my global content experience to Rise and unlock exponential organic growth for our clients.”
Rise, which was founded in 2019 by current CEO Carrie Rose, most recently achieved 30% YoY growth in the UK and 80% growth in the US, almost doubling group profits
Now looking to strengthen its footprint in the sports industry, Rose further commented: “We have plans to treble our content output for clients in the next two years and to do that, we needed a leader who could create multi-format content which pushes users down the funnel.
“At Rise, we help brands be more discoverable when exploring and evaluating online and James’ level of expertise and creativity means he is the perfect person to take charge of this for us.
“Our sports arm of Rise at Seven is also a key area of growth for the business. I started my career creating content marketing strategies for Ladbrokes for five years and went on to apply my learnings from within highly regulated industries to fast moving brands in travel, fashion, beauty, finance and more. I believe if you can market a sports betting brand, you can market anything.”