Tag Archives: bet365

bet365 steps up Never Ordinary campaign in fan engagement drive

bet365 steps up Never Ordinary campaign in fan engagement drive

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

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Chekd Media returns popular ‘I Had Trials Once’ podcast with bet365

SBC News Chekd Media returns popular 'I Had Trials Once' podcast with bet365

Chekd Media has partnered with bet365 to bring back the ‘I Had Trials Once’ podcast series.  With more than one million downloads, the partnership aims to leverage the podcast’s reach to promote bet365’s free-to-play initiative, the 6 Scores Challenge. Will Tyrrell, UK Media Director at Checkd Media, commented: “I Had Trials Once has been a great success ever since it …

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BGC: UK big five bookmakers racing media payments to rise by £30m

William Hill and PA Betting Services renew racing data deal

The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …

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Bet365 becomes first European operator to go live in Kentucky

Bet365 becomes first European operator to go live in Kentucky

Kentucky has become the latest US state to open up to regulated betting, with eight operators set to launch in the state including bet365. The international operator, based in the UK city of Stoke-on-Trent, has made Kentucky its sixth US market, following launched Colorado, New Jersey, Ohio, Virginia and Iowa. bet365’s product portfolio in Kentucky will include Same Game Parlays …

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Lottstift details Norway withdrawals but operators offer differing views

Lottstift details Norway withdrawals but operators offer differing views

Norway’s Gambling Authority Lottstift has issued an update regarding the discontinuation of ‘illegal’ gambling operations and hinted at a strengthening of its powers next year. The regulator specifically outlined Betsson, ComeOn Group, bet365 and Kindred as the four most prominent firms which it states are scaling down their operations in Norway after being subject to its investigations. In the case …

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EveryMatrix hits peak momentum ahead of DeepCI makeover

EveryMatrix

EveryMatrix continues its record-breaking streak announcing its seven consecutive quarters of growth on key commercial metrics.  The igaming technology and platform supplier published its Q2 2023 results, generating net revenues €27m, up 82% year-on-year and 15% quarter-on-quarter comparatives. Operating on its ‘highest ever profit margin’ of 55%, EveryMatrix declared Q2 EBITDA of €15m up 15% on 2022 results and 42% …

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bet365 shares details on Kentucky as sixth US state launch

bet365

bet365 has made further announcements on its plans for Kentucky as pre-registration opens. The Stoke-based bookmaker made the decision to join DraftKings in aligning with state regulations and opening up its offering to anyone 18 and over. This is unlike Caesars and FanDuel, which announced plans to restrict online operations to 21+. “We are thrilled to welcome the great state …

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ASA targets bet365 in latest ruling on Twitter ad breaches

ASA targets bet365 in latest ruling on Twitter ad breaches

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

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