SBC News Voice of the Sports Betting Industry
bet365 has officially launched its sportsbook in Illinois, USA.
Through a partnership with Walker’s Bluff Casino Resort, the market entry becomes the 13th state in bet365’s US expansion plans.
The Prairie State now joins Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia, all of which bet365 operates in.
A bet365 spokesperson commented: “Championship-winning franchises, iconic athletes, and impassioned fans define Illinois’ Never Ordinary sports culture.
“Now, new and eligible bettors from Chicago, Springfield, and all of the Prairie State can join the bet365 experience, which features great offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays.”
In more detail, Walker’s Bluff’s Draft Day Sports Lounge offers sports viewing experiences for sports fans as well as a sports bar restaurant.Customers will be able to place sports wagers online at the venue or all other resort outlets with the bet365 app.
Sports bettors in Illinois can register for the new bet365 website at il.bet365.com.
“We are extremely excited to offer our customers an award-winning mobile sports wagering experience with bet365,” added Tom Griffith, Walker’s Bluff Casino Resort General Manager.
Further pursuing US market gains, last week bet365 collaborated with Incentive Games to launch a co-published predictor game product, the “bet365 Bracket Challenge”, targeting American audiences.
Debuting just prior to the 2025 NCAA Men’s College Basketball Tournament, the game offers players a $100k prize and a variety of top leaderboard rewards for basketball fans to test knowledge and prediction skills.
There is also a $10m jackpot reserved for whoever manages to achieve the perfect bracket.
Notably, at the end of last year, bet365 also opened its new US headquarters in Denver, Colorado, with plans to hire nearly 1,000 employees.
A bet365 spokesperson said: “Unveiling our US headquarters in beautiful downtown Denver represents a watershed moment in bet365’s North American journey.”
