SBC News Voice of the Sports Betting Industry
A new marketing campaign has been created by bet365 to celebrate the launch of its new free-to-play game title, Prize Matcher.
Part of the ‘Never Ordinary’ brand, the campaign looks to boost the game’s engagement levels by providing customers with exclusive insights into its daily prizes and player mechanics.
Prize Matcher is set up to offer daily rewards – starting from 5pm local time, each player can reveal three tiles in order to potentially match symbols that can bring them prizes like Free Bets, Free Spins, and Golden Chips.
Patrick Duffy, bet365’s Chief Customer Experience Officer, said: “We’re thrilled to unveil Prize Matcher, our latest free-to-play feature designed to enhance customer experiences with exciting rewards across both Sports and Gaming.
“At bet365, we’re dedicated to delivering fresh and entertaining experiences, and we believe Prize Matcher will quickly become a favourite among our customers.”
The new adverts launched in Mexico on 14 November, spanning to audiences across the UK and Denmark on 18 November. The campaign is aired online, on TV, on video-on-demand platforms, as well as on the radio.
In a previous interview, bet365’s Global Deputy Head of Marketing, Ben Reeves, provided SBC News with behind-the-scenes access to the firm’s global success strategy and how it scored one of its biggest partnerships to date – that with the UEFA Champions League.
