SBC News Bet365 expands Brazil portfolio with Incentive Games
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Bet365 expands Brazil portfolio with Incentive Games

B2B games provider Incentive Games has leveraged its partnership with bet365 to launch its latest crash game for Brazilian consumers. 

Titled Velocity, the product is the first pay-to-play crash game developed in a collaboration between Incentive Games and bet365, offering a seamless integration into the latter’s platform.

John Gordon, CEO of Incentive Games, said: “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. 

“With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”

Further commenting on the launch, a bet365 spokesperson added: “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”

After months of debating and rising temperatures in the Brazilian Parliament, the country finally launched its regulated sports betting and online gambling market at the start of 2025 – which will significantly boost the country’s economy in the coming years. Bet365 was one of the first companies to get approved for entry.

However, a significant problem arose as a result, threatening the most vulnerable groups in society. Researchers found that social benefits are being used by impoverished individuals as a means to gamble. 

Policymakers are currently examining the issue in detail, looking to implement additional barriers to prevent further abuse of social funds. 

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