Tag Archives: bet365

bet365 extends GiG marketing compliance partnership

bet365 extends GIG marketing compliance partnership

Gaming Innovation Group’s (GiG) partnership with bet365 has been renewed for an undisclosed period of time, centred around delivery of the GiG Comply tool. An automated affiliate marketing compliance solution, GiG Comply will be used by bet365 to scan web pages for content such as links, igaming ‘code red words’ and regulatory requirements across multiple jurisdictions. GiG Media’s end goal …

Read More »

GambleAware: 2022/23 operator donations underscore RET levy importance

SBC News GambleAware: 2022/23 operator donations underscore RET levy importance

GambleAware has published its donor list for 2022/23, revealing that the four largest UK betting operators contributed the lion’s share of funds, a continuation of a long-running trend. The total number of donations as of 31 March 2023 was £46.5m, with the four largest bookmakers – bet365, Flutter Entertainment, Entain and Wiliam Hill – contributing a total of £42.9m together, …

Read More »

Brazil trade group copies UK model on betting advertising  

SBC News Brazil trade group copies UK model on betting advertising  

The newly formed Brazilian Institute for Responsible Gaming (IBJR) has announced a self-regulated code for betting advertising, titled the “Brazilian Code for Advertising Self-Regulation”, published in anticipation of the government concluding its federal framework to legalise sports betting.  The advertising code was announced as the first major initiative of the Trade Body that was officially formed on 9 May in …

Read More »

Stats Perform: the value of live streaming “will never be the same again”

SBC News Stats Perform: the value of live streaming "will never be the same again"

It’s just over a year since Stats Perform released a variety of new products for sports betting operators and affiliates, in a blockbuster product launch they called Light Up Your Sportsbook.  “In Light Up Your Sportsbook we wanted to show operators new ways to use live streaming to attract, retain and engage new users, and to delight existing ones …

Read More »

XLMedia and bet365 partner up in North America RG push

XLMedia and bet365 partner up in North America RG push

UK betting stakeholders bet365 and XLMedia (XLM) have signed a new partnership targeting North American expansion with a responsible gaming caveat. The revenue share agreement has set a goal of onboarding new customers in the burgeoning US betting and gaming space, whilst promoting responsible gaming practices and tools.  This will include leveraging collaborative content to promote understanding of safe gambling …

Read More »

bet365 to pay Eriksen and 22 others £550k for unauthorised images

SBC News bet365 to pay Eriksen and 22 others £550k for unauthorised images

Bet365 is to pay compensation to 23 Danish athletes for using their names and photos on social media without consent. Denmark’s maritime and commercial court ruled on Monday that the operator now owes DKK 4.7m (around £550,000), with one of these athletes being Manchester United’s Christian Eriksen. Reuters reported that the 31-year-old midfielder had his image used the most and …

Read More »

bet365 adopts iGameMedia and Theo Technology’s streaming solution

bet365

iGameMedia and Theo Technology have unveiled a new ultra-low latency streaming solution to the sportsbook market, signing bet365 as the products debut client. The product will go live with the Stoke-based international bookmaker in May 2023, utilising a single API integrated with sports rights holders to map out vendor event identifications into one singular ID. As the solution’s first client, …

Read More »

KSA enforcement crusade continues as bet365 hit with €400k fine

bet365 BOXXER

Hillside New Media Malta (Hillside), bet365’s Malta-based operating company, has been fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA). The company has found itself to be the latest target of the KSA’s enforcement campaign against betting operators that have violated tightened Dutch laws around advertising. According to the regulator, Hillside ‘directed advertisements and bonuses’ to young adults, meaning those …

Read More »