Tag Archives: Anthony Werkman

Betway enhances US brand exposure via multi-year NHL sponsorship

Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Betway nets #SGWeek2020 highest weekend coverage

Betway has hosted its most impactful and effective ‘Safer Gambling Week ‘(#SGWeek2020), driving the cross-industry initiative’s responsible gambling messages across its entire sponsorship portfolio. Working alongside its principal partners of West Ham United and racing’s All-Weather Championship, Betway ensured that #SGWeek2020 (19-25 November) secured its highest coverage amongst UK sports fans. On Sunday, #SGWeek2020 branding was displayed on West Ham …

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Betway upgrades in-play capacity with Betgenius deal extension

Genius Sports has signed a long-term contract extension with Betway, which will see it continue as the operator’s lead supplier of sportsbook data, content and market trading provisions. Expanding an existing partnership arrangement, Betway will have its in-play markets upgraded by Betgenius’ in-play software, offering the highest quality of live content and reliability of live data across all major sports …

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Betway extends CWI deal until 2022

Betway has secured an extension to its worldwide betting partnership with Cricket West Indies (CWI) which will run until 2022. The renewed agreement will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches. Commenting on the agreement, Anthony Werkman, Betway CEO, said: “Cricket is a …

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Betway grows sponsorship portfolio with Hertha Berlin deal

Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …

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Real Betis selects Betway as its official shirt sponsor

Betway has secured a new agreement with Spanish top-flight football club Real Betis Balompié to become the team’s official shirt sponsor. The two-year agreement will see the operator’s logo feature on Real Betis’ green and white jersey from the start of the 2020/21 La Liga season. In addition, Betway will benefit from additional brand exposure with its logo shown around …

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Operator CEOs head Betting on Sports Europe speaker line-up

Betting on Sports Europe Conference Agenda

Ulrik Bengtsson (William Hill), Anthony Werkman (Betway) and Paris Smith (Pinnacle) are among the operator CEOs set to share valuable insights on the future of the industry at Betting on Sports Europe 2020. Overcoming the regulatory, reputational and operational challenges faced by the European sports betting sector is the central theme of this year’s conference, which takes place at Stamford …

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Legacy Continues… Betway renews West Ham lead sponsorship

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years.   The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …

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Betway backs Grand National partnership for a further 5-years

Betway has this morning confirmed that it will extend its ‘official betting partner’ status of the ‘Randox Health Grand National Festival’ for a further five years. The online bookmaker secured its betting partnership with Aintree back in 2017, with the Grand National becoming Betway’s biggest racing commitment in the bookmaker’s extensive sponsorship portfolio. Anthony Werkman, Betway CEO, said: “The Randox Health …

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