Tag Archives: Anthony Werkman

Betway gains ‘prominent exposure’ in tennis sponsorship

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

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Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

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Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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Betway enhances German visibility with VfB Stuttgart sponsorship

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

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Betway partners with Rhine giant Eintracht Frankfurt FC

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

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Sportnco leads Betway’s charge into the French market

Sportnco has secured a major coup by becoming the lead technology partner of Betway Group’s launch of Betway.fr for France’s regulated online gambling marketplace. Toulouse-based Sportnco will supply Betway.fr with a fully customised online gambling platform and further player account management (PAM) provisions fully compliant with French gambling laws. The partnership with Betway follows extensive investment by Sportnco during 2020 …

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Betway enhances US brand exposure via multi-year NHL sponsorship

Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Betway nets #SGWeek2020 highest weekend coverage

Betway has hosted its most impactful and effective ‘Safer Gambling Week ‘(#SGWeek2020), driving the cross-industry initiative’s responsible gambling messages across its entire sponsorship portfolio. Working alongside its principal partners of West Ham United and racing’s All-Weather Championship, Betway ensured that #SGWeek2020 (19-25 November) secured its highest coverage amongst UK sports fans. On Sunday, #SGWeek2020 branding was displayed on West Ham …

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Betway upgrades in-play capacity with Betgenius deal extension

Genius Sports has signed a long-term contract extension with Betway, which will see it continue as the operator’s lead supplier of sportsbook data, content and market trading provisions. Expanding an existing partnership arrangement, Betway will have its in-play markets upgraded by Betgenius’ in-play software, offering the highest quality of live content and reliability of live data across all major sports …

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