Tag Archives: Anthony Werkman

Betway extends CWI deal until 2022

Betway has secured an extension to its worldwide betting partnership with Cricket West Indies (CWI) which will run until 2022. The renewed agreement will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches. Commenting on the agreement, Anthony Werkman, Betway CEO, said: “Cricket is a …

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Betway grows sponsorship portfolio with Hertha Berlin deal

Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …

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Real Betis selects Betway as its official shirt sponsor

Betway has secured a new agreement with Spanish top-flight football club Real Betis Balompié to become the team’s official shirt sponsor. The two-year agreement will see the operator’s logo feature on Real Betis’ green and white jersey from the start of the 2020/21 La Liga season. In addition, Betway will benefit from additional brand exposure with its logo shown around …

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Operator CEOs head Betting on Sports Europe speaker line-up

Betting on Sports Europe Conference Agenda

Ulrik Bengtsson (William Hill), Anthony Werkman (Betway) and Paris Smith (Pinnacle) are among the operator CEOs set to share valuable insights on the future of the industry at Betting on Sports Europe 2020. Overcoming the regulatory, reputational and operational challenges faced by the European sports betting sector is the central theme of this year’s conference, which takes place at Stamford …

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Legacy Continues… Betway renews West Ham lead sponsorship

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years.   The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …

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Betway backs Grand National partnership for a further 5-years

Betway has this morning confirmed that it will extend its ‘official betting partner’ status of the ‘Randox Health Grand National Festival’ for a further five years. The online bookmaker secured its betting partnership with Aintree back in 2017, with the Grand National becoming Betway’s biggest racing commitment in the bookmaker’s extensive sponsorship portfolio. Anthony Werkman, Betway CEO, said: “The Randox Health …

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Jesper Kärrbrink and Anthony Werkman talk regulations and public perceptions

Ahead of this year’s Betting on Football (19-22 March), SBC caught up with two of the event’s headline speakers – Jesper Kärrbrink (Mr Green) and Anthony Werkman (Betway). The pair will be taking part in the CEO panel, held as part of the ‘Leadership & Vision’ track on 20 March, which will be looking at the industry’s response to a …

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#GONINJAS – Betway renews sponsorship of Team NiP

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

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Betway strengthens Belgian presence with Croky Cup extension

Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition. SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship, and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020-21 …

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Betway strengthens German presence with Hannover 96 deal

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

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