Tag Archives: Anthony Werkman

Legacy Continues… Betway renews West Ham lead sponsorship

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years.   The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …

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Betway backs Grand National partnership for a further 5-years

Betway has this morning confirmed that it will extend its ‘official betting partner’ status of the ‘Randox Health Grand National Festival’ for a further five years. The online bookmaker secured its betting partnership with Aintree back in 2017, with the Grand National becoming Betway’s biggest racing commitment in the bookmaker’s extensive sponsorship portfolio. Anthony Werkman, Betway CEO, said: “The Randox Health …

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Jesper Kärrbrink and Anthony Werkman talk regulations and public perceptions

Ahead of this year’s Betting on Football (19-22 March), SBC caught up with two of the event’s headline speakers – Jesper Kärrbrink (Mr Green) and Anthony Werkman (Betway). The pair will be taking part in the CEO panel, held as part of the ‘Leadership & Vision’ track on 20 March, which will be looking at the industry’s response to a …

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#GONINJAS – Betway renews sponsorship of Team NiP

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

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Betway strengthens Belgian presence with Croky Cup extension

Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition. SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship, and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020-21 …

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Betway strengthens German presence with Hannover 96 deal

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

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Betway ups Bundesliga profile with Fortuna 95

Betway expands its European football sponsorship portfolio, confirming that it has become the official betting partner of Fortuna Dusseldorf. The online bookmaker has secured a three-year partnership arrangement with the North Rhine football club as it makes its return to the Bundesliga. Betway currently services one of the most active betting football marketing portfolios, which includes sponsorship of West Ham …

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Betway enhances esports presence with Invictus Gaming deal

Invictus Gaming

Online bookmaker Betway has strengthened its esports presence, inking a deal with the Invictus Gaming (IG) team for the upcoming Dota 2 pro season, including this month’s The International 2018. Under the terms of the agreement Betway is to have exclusive access to the team for content creation purposes, whilst IG is to also have the bookies logo emblazoned on …

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SBC Sponsorship Forum drives Betway’s Deportivo Alavés deal

SBC Alaves Betway

La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …

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Betway & PPF aim to elevate player education with new integrity series

To coincide with the start of the new football season, the Professional Players Federation (PPF) has unveiled a new series of short films highlighting some key messages around betting integrity in sport.  The films have been produced in partnership with and funded by the PPF’s betting integrity partners – Betway, Paddy Power Betfair and Bet365. The series features contributions from …

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