Betway has expanded its partnership with racing trading feed provider, AllSported. Initially focusing on enhancing the Super Group-owned operator’s South African horse racing content, followed by the integration of its greyhound product, AllSported’s feed technology has been described as essential in ‘maximising pricing efficiency’ and ‘extending trading windows’. CEO of Betway, Anthony Werkman, stated: “We’re very happy to expand our …
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Betway and Fans United form interactive partnership
Betway has announced a partnership with Bulgaria-headquartered engagement platform, Fans United. Taking into consideration today’s ‘fast-paced digital landscape’, the pair have emphasised how the collaboration underscores a commitment to enhancing user engagement and interaction on products. Anthony Werkman, CEO of Betway Group, commented: “We’re very excited for this partnership with Fans United, which further demonstrates our desire and commitment to …
Read More »GiG powers Betway launch in Portugal
Gaming Innovation Group (GiG) has powered the launch of Betway’s new online sportsbook platform in Portugal. Launched under the domain of Betway.pt, GiG secures its second Portuguese market partnership, following its debut as the principal iGaming platform supplier of the Spanish incumbent, GoldenPark. Betway underscored the significance of its debut in Portugal as a key target market, which recorded online …
Read More »GiG enhances Comply solution for Betway affiliates
Gaming Innovation Group (GiG), has enhanced its agreement with Betway, the flagship sportsbook brand of Super Group Inc, providing its automated affiliate media compliance and screening tool – GiG Comply. Developed by GiG’s media unit, the Comply tool helps ensure affiliate programmes are fully aligned with all brand and responsible gaming requirements of respective markets. Jonas Warrer, CEO of the …
Read More »Betway named global betting partner of Arsenal
Betway has become the official global betting partner of Premier League club, Arsenal. The multi-year agreement aims to ‘enhance the supporter experience’ by creating and delivering global activations and exclusive content across all social media platforms. Anthony Werkman, CEO of Betway Group, commented: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I …
Read More »Andy Roddick to serve ‘exclusive insight’ as Betway ambassador
Betway has revealed Andy Roddick as the gambling group’s latest global tennis ambassador. The former world number one and US Open Champion will bring ‘exclusive insight’ into the sport’s biggest tournaments, matches and players throughout the calendar. Anthony Werkman, CEO of Betway, commented: “It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name …
Read More »Betway adds to tennis portfolio with National Bank Open
Betway has become the official betting partner of the National Bank Open presented by Rogers in Toronto. The 2023 edition of the ATP Masters 1000 tournament takes place between 5 – 13 August at the Sobeys Stadium, with the 10,800 capacity Centre Court hosting the final at the tennis complex. Anthony Werkman, CEO of Betway Group, said: “Adding to our …
Read More »Betway to follow EGBA’s anti-money laundering guidelines
Betway has joined the European Gaming and Betting Association (EGBA)’s pan-European anti-money laundering guidelines. By signing up to the initiative, the SuperGroup-owned gambling company aims to highlight its commitment to combating money laundering in Europe’s online gambling sector. Anthony Werkman, CEO of Betway, said: “Betway is proud to announce its full commitment to joining and adhering to the EGBA AML …
Read More »Betway backs Major League Cricket’s US expansion
Betway has pledged to elevate the standing of professional cricket in the USA by becoming the primary sponsor of Major League Cricket (MLC). The dealmakers revealed this week that “Major League Cricket Powered by Betway” is a new T20 competition to be hosted at two US venues: Grand Prairie Stadium in Texas and Church Street Park in North Carolina. The …
Read More »Sportal365 to power up Betway global content coverage
Ringier Sports Media Group (RSMG) continues to expand its media services for the global sports betting sector, as Betway partners with its Sportal365 subsidiary. Announced this week, Sportal365 will serve as the global content management system for Betway, to be operated across 27 digital territories. Holding licences across all continents, Sportal365’s customised content solution will support Betway’s sponsorship portfolio that …
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