Betway has become the official betting partner of the National Bank Open presented by Rogers in Toronto.
The 2023 edition of the ATP Masters 1000 tournament takes place between 5 – 13 August at the Sobeys Stadium, with the 10,800 capacity Centre Court hosting the final at the tennis complex.
Anthony Werkman, CEO of Betway Group, said: “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.
“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
The Malta-headquartered betting brand has agreed a multi-year deal where it will gain ‘high-profile court-side visibility’ on the back wall around the Stadium throughout the eight days of play.
The newly crowned Wimbledon champion and World Number One Carlos Alcaraz is scheduled to play in Toronto for the first time, playing his opening match during the night session of 9 August.
Last year, Super Group-owned Betway further increased its involvement with tennis in becoming the official betting sponsor of the Hamburg European Open tournament. The year prior, the operator also partnered with the Stockholm Open.
“We are delighted to partner with Betway and welcome them to our incredible group of corporate partners,” added Rob Swann, Chief Commercial Officer of Tennis Canada.
“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”