SBC News Voice of the Sports Betting Industry
Ringier Sports Media Group (RSMG) continues to expand its media services for the global sports betting sector, as Betway partners with its Sportal365 subsidiary.
Announced this week, Sportal365 will serve as the global content management system for Betway, to be operated across 27 digital territories.
Holding licences across all continents, Sportal365’s customised content solution will support Betway’s sponsorship portfolio that comprises over 60 brand partnerships with sports teams, leagues and competitions.
Betway CEO Anthony Werkman commented: “Betway always aims to deliver great engaging content to its customers. By partnering with Sportal365, we will utilise their superior CMS technology to provide customers more immersive content and experiences across multiple markets and platforms.
“Having Sportal365’s technology at our disposal is fantastic and will further enhance our customer experience. Our partnership with Sportal365 streamlines the tech process and will ensure our content delivery team focus on what they do best.”
The deal was described as Sportal365’s biggest partnership since RSMG acquired the Sportal Group in 2021 to establish its media and tech presence within sports betting.
Stilian Shishkov, CEO and founder of Sportal365, added: “We are excited and proud to enter into a partnership with Betway, which is one of the leading brands in the global online betting landscape.
“Our cutting-edge content management system has proven that it can not only handle with ease the complexity in creating sports content, but also streamline its multi-platform global distribution. This is particularly important for companies who want to engage users through content on an international scale.”
