SBC News Voice of the Sports Betting Industry
Betway has announced a partnership with Sportal365, which will see the latter power the global content creation strategy for the operator’s full web and applications portfolio.
The company will now become the ‘go-to’ sport content management system (sports CMS) for 27 digital content properties of Super Group-owned Betway across the globe.
Anthony Werkman, CEO of Betway, noted: “Betway always aims to deliver great engaging content to its customers. By partnering with Sportal365, we will utilise their superior CMS technology to provide customers more immersive content and experiences across multiple markets and platforms.
“Having Sportal365’s technology at our disposal is fantastic and will further enhance our customers’ experience. Our partnership with Sportal365 streamlines the tech process and will ensure our content delivery team focus on what they do best.”
The gambling firm holds licences throughout Europe, the Americas and Africa, with 60+ brand partnerships with teams and leagues worldwide.
“We are excited and proud to enter into a partnership with Betway, which is one of the leading brands in the global online betting landscape,” added Stilian Shishkov, CEO and founder of Sportal365.
“Our cutting-edge content management system has proven that it can not only handle with ease the complexity in creating sports content, but also streamline its multi-platform global distribution.
“This is particularly important for companies who want to engage users through content on an international scale.”
