GiG enhances Comply solution for Betway affiliates

Gaming Innovation Group (GiG), has enhanced its agreement with Betway, the flagship sportsbook brand of Super Group Inc, providing its automated affiliate media compliance and screening tool – GiG Comply.

Developed by GiG’s media unit, the Comply tool helps ensure affiliate programmes are fully aligned with all brand and responsible gaming requirements of respective markets.

Jonas Warrer, CEO of the GiG group, said: “Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations.”

GiG Comply is an automated software solution enables Betway to ensure regulatory compliance in multiple jurisdictions across the world.. It works by using its rules engine to analyse affiliates’ campaigns and provide Betway with the promotional content that is being used in its ’ promotions.

Anthony Werkman, CEO of Betway Group, said: “We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions.

This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible.”