Betway and Fans United form interactive partnership

Betway has announced a partnership with Bulgaria-headquartered engagement platform, Fans United. 

Taking into consideration today’s ‘fast-paced digital landscape’, the pair have emphasised how the collaboration underscores a commitment to enhancing user engagement and interaction on products.

Anthony Werkman, CEO of Betway Group, commented: “We’re very excited for this partnership with Fans United, which further demonstrates our desire and commitment to offer our customers the best possible experience across our platforms. 

“This collaboration will introduce prediction games, trivia games and will also offer our customers more data and insights, which will no doubt enhance the enjoyment of playing with Betway.”

In detail, Fans United’s platform offers interactive features, including prediction games, discussions, player ratings and trivia games, which will be integrated into Betway’s blogs and scores app, aiming to provide users with an ‘immersive experience’.

“We are excited to join forces with Betway and contribute to their mission of delivering an exceptional user experience,” added Stilian Shishkov, Fans United CEO and Founder.

“Our platform has a proven track record of driving user engagement and loyalty, and we look forward to helping Betway elevate its offering to users.”

It was only in 2023 that Bulgarian sports publishing house Sportal.bg, in partnership with Carlsberg, launched the Fans United service for its client base under the House of Fans brand.

Shishkov said at the time: “Being able to deliver superior and engaging content at real-time speed has always been at the heart of our success as a sports media. Our readers’ loyalty is unrivalled with 60% of users visiting our portal over 100+ times a month (50% of which over 200+ times a month).”