SBC News Voice of the Sports Betting Industry
Betway has revealed Andy Roddick as the gambling group’s latest global tennis ambassador.
The former world number one and US Open Champion will bring ‘exclusive insight’ into the sport’s biggest tournaments, matches and players throughout the calendar.
Anthony Werkman, CEO of Betway, commented: “It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name within tennis and his opinion and insight is going to be hugely valuable to readers of his column.”
Betway has also launched its new creative platform, ‘Advantage, Served,’ which aims to provide users with more insight than ever.
In terms of the new initiative, Werkman said: “As we know, our customers are driven by data and statistics and our new platform will offer cutting edge insights that will enhance the match experience to loyal tennis fans.”
Furthermore, the tennis legend will be writing a column around the biggest competitions which will be hosted in the brand’s editorial hub, the Betway Insider.
Since his retirement after the US Open in 2012, Roddick has appeared as a pundit on Fox Sports Live, the BBC’s coverage of Wimbledon and most recently joined the pundit team on the Tennis Channel.
On his new role, Andy Roddick added: “I’m delighted to be joining one of the world’s biggest betting brands and look forward to helping the tennis community with valuable insights as we approach some of the biggest global tournaments, particularly with the US Open on the horizon.”
Prior to Roddick, Betway also named Premier League icon Robbie Keane a brand ambassador in October 2022, who similarly shared his views on his sport’s most recent tournaments.
