SBC News Voice of the Sports Betting Industry
Betway has expanded its partnership with racing trading feed provider, AllSported.
Initially focusing on enhancing the Super Group-owned operator’s South African horse racing content, followed by the integration of its greyhound product, AllSported’s feed technology has been described as essential in ‘maximising pricing efficiency’ and ‘extending trading windows’.
CEO of Betway, Anthony Werkman, stated: “We’re very happy to expand our working agreement with AllSported that entrusts them to power both our horse racing and greyhound racing products.
“We’ve seen the benefits for us and our customers by using AllSported’s data-driven solution and we look forward to consolidating our market presence in these key betting sports.”
Strengthening its role in powering the brand’s horse and greyhound racing products, the deal is said to mark a significant milestone in the ongoing relationship between AllSported and Betway.
“Expanding our partnership with Betway across all racing products is a proud milestone for us,” added Alan Casey, CEO at AllSported.
The company is known for delivering ‘accurate, low-latency’ odds, coupled with comprehensive pre-race content and race-day data.
Casey concluded: “It is a testament to the quality of our offering and the trust we have built during the partnership to date. We love working with Betway and are looking forward to helping them grow their racing product.”
In recent weeks, Super Group stated that it had overcome a challenging 2023, in which its corporate performance was dragged down by US-specific impairments impacting profitability.
The brand published its Q4 and full-year 2023 preliminary results which concluded by declaring its “highest ever total revenue for a fourth quarter of €359m,” a 9% increase on 2022 comparatives of €329m.
