SBC News Voice of the Sports Betting Industry
Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports.
The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague Basketball from its existing long-term partnership.
“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them,” commented Anthony Werkman, CEO of Betway.
“As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that. We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”
Licensed in five states across the US, Betway will gain access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Betway will become the latest sportsbook to implement Genius Sports’ live streaming service, and in a further bid for engagement, Genius Sports will also provide its digital marketing and bespoke free-to-play tools.
The platform has also stated that it will be able to run targeted, data-driven campaigns across display, video and connected TV to drive deeper engagement levels and lower the cost of acquisition.
“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” added Mark Locke, CEO of Genius Sports.
“The Betway brand is growing rapidly across the U.S. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”
Last week, Betway also renewed a partnership with Peruvian Dota 2 team Beastcoast, marking a continuation of its strong commercial position in the international esports wagering space.
This arrangement sees the continued development of exclusive content such as the Illuminate talk show, whilst the duo have collaborated on the online Dota 2 tournament ‘Betway Road to Beastcoast, which gave winners the chance to compete against the Beastcoast team.
