SBC News Voice of the Sports Betting Industry
10bet and Lamontville Golden Arrows have announced a sponsorship agreement which covers both the club’s main and reserve teams over the next three years.
The operator’s logo will now be placed on the front of the shirt of the South African football team’s home and away kits.
A spokesperson for the club said: “As Lamontville Golden Arrows we are delighted to welcome on board our new sponsor, 10bet, to kick start the 2023-2024 season. We are proud to be associated with a sponsor like 10bet, a sponsor that believes in our vision, values and goals.
“This partnership will also give us an opportunity to engage with our football fans across the country. We are grateful to 10bet for entrusting our brand to carry their message and connect with our supporters throughout the country.”
The gambling company also this month became the official betting partner of South Africa’s national men’s team, Bafana Bafana, who recently finished in third place at the 2023 Cosafa Cup.
The group added that this deal is one based on ‘pride, passion and the love of the beautiful game’ – lauding it as an ideal fit for growing the brand locally.
On its latest deal, 10bet has detailed it has ‘great ambitions’ to expand its presence and strengthen its sponsorship portfolio within the country.
“Golden Arrows is a brand with a rich history, strong presence and support, and is a perfect complement to our own growth ambitions here at 10bet SA,” added Michelle Henriques Colborne, Chief Revenue Officer at 10bet SA.
“The club aligns closely with our business goals, passions and values, and with this partnership, we hope to foster a stronger connection and visibility with their fans, and to share and support their passion with one of South Africa’s esteemed teams.”
