Sport

Brazil micro-site launched by FREEBETS.com

Online betting service and affiliate FREEBETS.com has launched a Brazil 2014 micro-site full of previews, stats and betting offers. Available at www.freebets.com/2014-world-cup, the site offers a comprehensive preview of the hotly-anticipated football showpiece with expert analysis from the FREEBETS.com team on all 32 sides competing, with qualifying journeys, the manager, key players, World Cup history and betting tips all listed. …

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Interwetten target World Cup 2014 boost

Sports betting operator – Interwetten posted a year on year 7% increase in revenues for the opening quarter of 2014, the operator posted  revenues of €11.1 million (£10.1 million). The operator cited the performance of its mobile sports betting inventory as the key driver for its performance, mobile operations now account for 40% of the operators overall turnover. Furthermore Interwetten had …

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32Red to sponsor Rangers

32Red Plc has signed another new shirt sponsorship deal, this time penning a three year agreement to sponsor Rangers Football Club, commencing in the 2014/15 season. The agreement provides 32Red with shirt sponsorship, extensive visibility in the stadium and across the Club’s digital and media platforms and access to Scotland’s largest football fanbase. Ed Ware, CEO of 32Red commented: “We …

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talkSPORT boss to speak at Betting on Football Conference

talkSPORT managing director Calum Macaulay has been announced as one of the keynote speakers at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May. With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – …

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Sportradar publishes in-depth paper on match fixing

Sports data provider Sportradar has released an in-depth paper on the issue of match-fixing, suggesting solutions and championing the idea of federations working with monitoring systems and law enforcement to combat the threat. The company’s security services division has been compiling the paper for the past eight months, with the intention of it becoming the most “informative and explanatory” discussion …

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FA wants total ban on football betting for players

The Football Association has proposed that from next season any player in league football and the top four tiers of the non-league system will be banned from betting, either directly or indirectly, on any football match or competition anywhere in the world. The changes to FA Rules from the start of the 2014-15 season would also see a worldwide prohibition …

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More footballers arrested in fixing probe

The National Crime Agency’s investigation into spot-fixing in UK football has stepped up a level with the agency arresting 13 footballers this week. Six of the men were originally arrested back in December in connection with an investigation into individuals suspected of Conspiracy to commit acts of Bribery and Money Laundering relating to conduct during football matches. They were interviewed …

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Maxymiser Soundbite – iGaming Sector – Getting Ready for Brazil 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

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Matchbook – Partners with Right To Play

Online betting exchange Matchbook has announced a special partnership with the leading international sport development charity – Right To Play. Following the announcement of the partnership, Matchbook further announced that all commissions generated by its betting exchange on April 1st will be donated to the charity. CEO Mark Brosnan commented: “As an exchange community we’re delighted funds can be raised …

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Paddy Power gets in on plane game at Old Trafford

Marketing specialist Paddy Power capitalised on the huge furore surrounding the protest by plane at Old Trafford this weekend by joining in on the act. There has been much media coverage on the fact that a group of disgruntled Manchester United fans raised funds for a fly-by message to express their dissatisfaction with current manager David Moyes, and the Irish …

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