Sport

News about sports business

Sportradar forms NBL1 data and audio-visual partnership

SBC News Sportradar forms NBL1 data and audio-visual partnership

Sportradar has secured the official data and audio-visual rights to Australia’s NBL1 basketball league through a new long-term tie-up. Under the terms of the arrangement, Sportradar will supply data and audio-visual content from 1,500 Australian basketball games per year to its downstream partners and other basketball properties in its portfolio, including the National Basketball League (NBL). The sports data intelligence …

Read More »

Betway enhances South Africa market status with T20 deal

SBC News Betway enhances South Africa market status with T20 deal

International sports betting operator Betway has secured the title sponsorship of South Africa’s T20 Challenge Twenty20 cricket tournament. This is an expansion of the operator’s already extensive presence in South African domestic cricket, acting as a sponsor of all Proteas Tests and One Day International series fixtures held in the country. “We are extremely happy to be announcing our title …

Read More »

CSCF confirms EU-funded IntegriSport initiative extension

SBC News CSCF confirms EU-funded IntegriSport initiative extension

Sports integrity non-profit organisation the CSCF Foundation has launched its ‘IntegriSport Next ERASMUS+’, an EU-level project representing a joint commitment between six member-state countries in raising awareness of sports manipulation threats and compromises.  The EU-funded initiative is a continuation of the IntegriSport Erasmus+ project, which was launched in 2019, consolidating itself as an important platform for raising awareness amongst law …

Read More »

Felicity Barnard joins Ascot as Commercial Director

SBC News Felicity Barnard joins Ascot as Commercial Director

Ascot Racecourse has strengthened its board through the appointment of Felicity Barnard as Commercial Director. Barnard brings considerable experience to the role, having served as CEO at Tie Break Tens for four years, where she launched the new short format of tennis globally. Other notable roles throughout her 15 year career include working for Arsenal FC’s London and Singapore offices …

Read More »

Watford FC endorses safer gambling message via RecoverMe partnership

SBC News Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

Read More »

UK government releases latest Sport Winter Survival Package tranche

SBC News UK government releases latest Sport Winter Survival Package tranche

The UK government has released the second tranche of funding as part of the Sport Winter Survival Package, which will designate women’s sport as a priority. In November last year, the government assembled a winter rescue package – consisting largely of loans – worth £300 million for 11 sports suffering financially due to the coronavirus crisis. In the latest tranche, …

Read More »

Horseracing.co.uk recruits Bryony Frost as first brand ambassador

SBC News Horseracing.co.uk recruits Bryony Frost as first brand ambassador

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador. The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content. Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became …

Read More »

SBC Digital Italy: Operators must become ‘more than a betting brand’

SBC News SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

Read More »