Following a year’s partnership with sports content and data provider Perform Group to develop and commercialise its digital assets, Football Federation Australia (FFA) governing body of Australian football, has announced that it has extended its digital partnership with the content provider through to the 2018 FIFA World Cup in Russia.
Detailing performance, the FFA noted that it had seen a 54% uplift in audience engagement via FFA syndicated content. The partnership had further witnessed a 72% increase in revenues from digital assets, and a delivery of over $4million in media value to sponsors and advertisers.
“Interest in football in Australia is at its highest ever level and continues to grow exponentially following the continued successes of the Socceroos, Matildas, the Hyundai A-League, Westfield W-League and increasing participation in our youth leagues, ,” said FFA CEO David Gallop.
“It is incredibly pleasing to see the growing interest in football now being converted into tangible business results for FFA, as we are now the preferred destination for fans of Australian football. We have put in a place a world-class digital infrastructure and commercialisation strategy with Perform, while driving advertising and content revenues for FFA. This partnership provides significant momentum as we embark on our journey for the upcoming season of the Hyundai A-League as well as the qualification campaigns for the 2016 Olympic Games and 2018 FIFA World Cup.”
FFA noted that it had seen increase in viewer engagement on all core devices and growth on all digital key metrics via its Perform Group partnership.
Alex Peebles, General Manager Australia and New Zealand at PerformGroup was delighted at the extension of the FFA partnership
“For FFA, we have brought our first team experience to the table, which includes maximizing revenue from digital platforms, distributing video, data and editorial for many of the world’s largest sporting federations such as the English Premier League (EPL) and the National Basketball Association (NBA).”
“Fans of Australian football are flocking to the new responsive websites and mobile apps, while sponsors and brand partners are reaping the rewards with access to a more highly engaged audience than previous years. The volumes and quality of video, data and editorial are also much more significant on the FFA network itself, as well as the syndication of official data to major media groups. Furthermore, we anticipate significant additional growth in all audience and revenue KPIs over the next 12 months.”