SBC News Voice of the Sports Betting Industry
Basque La Liga football club Athletic Club Bilbao has announced its first betting partnership with Spanish licensed bookmaker Kirolbet for a period of three Spanish football seasons.
Athletic Club Bilbao one of Spain’s oldest football clubs, did not disclose any financial terms regarding the deal. However club executives stated that multiple licensed bookmakers had pitched to become the clubs betting partner, and that Kirolbet was selected for its knowledge and dedication to developing Basque football.
Having won the sponsorship pitch, Kirolbet sports betting will be advertised throughout Athletic’s +52,000 San Mames stadium on match days. The bookmaker will further be promoted on the Leones (Athletic Club Bilbao nickname) digital and social inventory.
Athletic Commercial Director Jokin Garatea commented on the business agreement “Krolbet will become one of the most important sponsors today in the structure that has the Athletic Club. Club management looks forward to working with Kirolbet on marketing and social initiatives”.
Kirolbet joins San Miguel (drinks), Nike (sportswear), IMQ (Health & Fitness), EuskaTel (telecoms) and Kutxabank (financial) as Athletic Club Bilbao official partners.
