European sports betting operator Marathonbet furthers its presence within English football by announcing that it has agreed terms with Championship football club Middlesbrough FC to become its official betting partner for the Season 2015/2016.
The betting partnership enables Marathonbet to brand the North Stand of Middlesbrough’s famous Riverside Stadium (capacity – 32,000). The brand will receive further coverage through access to club ambassadors, in addition to running campaigns across the club’s digital and social platforms
Stan Reoutt, the CEO of Marathonbet commented on the partnership:
“We’re extremely pleased to add a club of Middlesbrough FC’s calibre to our suite of partners. In many ways, Marathonbet’s ambitions and goals are synonymous with those of the club. The UK is a key market for Marathonbet and we’re very confident that this partnership will help us reach our goals. We’re all looking forward to joining Boro fans in supporting the club in its pursuit back to the Premier League.”
Chief Executive Officer, Neil Bausor commented, “We are delighted to welcome Marathonbet as a key partner to Middlesbrough FC The sponsorship of our North Stand will see the Club and Marathonbet working closely together to deliver a number benefits to our fans whilst helping Stan and his team continue to grow the Marathonbet brand. We look forward to what will be an exciting season for us both.”
In August Marathonbet announced its biggest marketing partnership ever, by agreeing to become Global Betting Partner of Manchester United for the Premiership season 2015/2016
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Betting partnerships are one of the many topics that will be discussed at next month’s Betting on Football Conference #bofcon held at The Emirates on Thursday 10 September.