Sport

News about sports business

JBO further expands sporting presence with Real Betis agreement

SBC News JBO further expands sporting presence with Real Betis agreement

Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …

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Affordability checks could have ‘devastating impact on sport’ says MP

Affordability checks could have ‘devastating impact on sport’ says MP

Conservative MP Laurence Robertson has expressed concern to the UK Gambling Commission (UKGC) about the potential ‘devastating impact’ of enhanced affordability checks on UK racing. The new affordability checks are currently being discussed in a consultation which will close tonight [9 February]. If introduced, the new regulations could enforce affordability checks once a customer has experienced a net monthly loss …

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Genius Sports launches lawsuit against Sportradar

SBC News Genius Sports launches lawsuit against Sportradar

Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …

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Southampton FC enters cryptocurrency sports betting market

SBC News Southampton FC enters cryptocurrency sports betting market

Premier League club Southampton FC has formed an agreement with cryptocurrency sportsbook Sportsbet.io to create a new VIP experience for Saints supporters. Sportsbet.io aims to redefine the fan experience via the use of technology and its cryptocurrency enterprise, delivering exclusive experiences to football supporters, as well as the sportsbook customers. The partnership will utilise Sportsbet.io’s matchday rights with the Saints …

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UK football clubs warned against gambling adverts on social media

SBC News UK football clubs warned against gambling adverts on social media

UK football clubs have received a letter from a group of ‘50 former gambling addicts’, warning of the dangers of promoting betting websites through their social media channels. A total of 11 clubs across the Premier League, English Football League (EFL) and Scottish Premiership were subject to a letter which informed how addicts might feel ‘distressed’ to see links to …

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JBO names Dimitar Berbatov as Asian operator’s first brand ambassador

SBC News JBO names Dimitar Berbatov as Asian operator’s first brand ambassador

Asian operator Just Bet Online (JBO) has chosen former Premier League ace Dimitar Berbatov as the firm’s first ever brand ambassador whilst it undergoes a rebrand. JBO has continued to develop its offering for football fans around the world, implementing an expansion plan over the past 12 months to grow its global footprint into more emerging markets and empowering the …

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UEFA proposes expanded Champions League ‘Swiss system’

SBC News UEFA proposes expanded Champions League ‘Swiss system’

UEFA has called for a meeting with European stakeholders to review the existing format of the UEFA Champions League, the PA news agency has reported. All European domestic leagues will reconvene today to discuss overhauling the UEFA Champions League, Europa League and Conference League from 2024. According to the report, UEFA would scrap the Champions League’s round-robin format, which often …

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MansionBet maintains horse racing presence with Turner renewal

SBC News MansionBet maintains horse racing presence with Turner renewal

Online sportsbook MansionBet has maintained its prominent position in the horse racing sector after renewing its partnership with Hayley Turner OBE for a second year. MansionBet’s collaboration with champion jockey Turner has seen the duo cooperate on a number of campaigns throughout 2020, including Cheltenham and Royal Ascot, where she earned her second record-breaking win in the Sandringham Stakes. The …

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Stats Perform expands Bundesliga operations with Bayer Leverkusen agreement

Stats Perform expands Bundesliga operations with Bayer Leverkusen agreement

Sports tech provider Stats Perform has expanded its presence in the German Bundesliga following an agreement with Bayer 04 Leverkusen. The partnership will see Bayer utilise the firm’s Edge Analysis match preparation tool, which applies unique AI models to unlock, dynamic, predictive and objective insights – powered by tracking and event data – to improve pre and post-match analysis. Several …

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Betfred scores triple Challenge Cup title sponsorship

SBC News Betfred scores triple Challenge Cup title sponsorship

Betfred has been named as the title sponsor to the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup, building on its long-running association with the Super League. The draw for the first and second rounds will be held next Thursday, whilst the quarter finals are scheduled for the weekend of 8-9 May. The semi-finals are pencilled …

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