Horseracing

Australian gambling firm Tabcorp has extended its digital vision supply agreement with Sportsbet for an additional 10 years. The extension allows Flutter Entertainment-owned Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in its betting app and website, with Sky as the exclusive provider.  Adam Rytenskild, Tabcorp Managing Director and CEO, noted: “Sky is the home of …

The Betting and Gaming Council (BGC) has underscored the financial contribution the UK’s gambling industry makes to national horse racing amid a debate surrounding the racing levy. UK bookmakers make a regular financial contribution to horse racing each year, with payments issued to the Horseracing Betting Levy Board (HBLB). When coupled with media rights and sponsorship deals, the UK betting …

A succession of new partnerships and continuing of long-term client relationships has driven  strong trading performance for BetMakers Technology Group during Q4 of the 2023 financial year. At the close of the three month period ending 30 June 2023, the ASX-listed betting technology supplier declared cash flow of $41m, driven by a 5% quarter-on-quarter increase in cash receipts to AU$24.8m …

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …

William Hill has been confirmed as the official betting partner of the Racing League 2023 competition. The bookmaker sponsors the team, points-based, horse racing competition – launched in July 2021 for six weeks at racecourses around the UK – for the third consecutive year. It will gain exclusive naming rights to all races as well as exclusive access and content …

Vermantia has signed a deal with Altenar boosting the worldwide visibility of its racing content, distributing its offering to a range of established and emerging markets. The Greek omni-channel content provider’s racing product will be distributed by Altenar to European betting markets as well as up-and-coming sectors in Latin America and Africa. An unnamed Altenar partner has already taken the …

The British Horseracing Authority (BHA) has announced the members of its ‘Judicial Panel’ to oversee disciplinary affairs, appeals, and licensing disputes.  The panel has been reformed following last year’s departure of Chair Brian Baker (CBE), who was succeeded by sports law expert Sarah Crowther KC. Crowther and the BHA have undertaken a comprehensive consultation with diverse stakeholders to change the …

Sky Bet has enhanced its social responsibility profile via a partnership with York Racecourse, centred on financially supporting charities across Yorkshire. The Flutter Entertainment betting brand will donate £20,000 generated from bets placed at the Sky Bet Ebor Festival to one of 22 Yorkshire-based charities, foundations and community groups. A shortlist of organisations has been written up as contenders for …

The Belgian Competition Authority (BCA) has objected to a horse racing betting distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU). Particular criticism was levied at the potential for the deal between the UK and French companies to limit the operator’s competition with one another in Belgium, breaching local and EU anti-competitive laws. Ladbrokes is founded and headquartered in London and …

Fitzdares has upped the ante on its on-track betting operations, opening ‘The Fitzdares Arms’ pub at Royal Windsor Racecourse this week. The pub is open to Fitzdares members and racegoers on 3 July, enhancing the members experience with a traditional focus on racecourse wagering and hospitality. Based in West London, Fitzdares operates with a ‘strong focus on customer  relationships’ via a …