Horseracing

This year’s Royal Ascot will be shown in more than 180 territories through 30 broadcasters, providing another opportunity for bettor engagement and revenue generation for bookmakers globally. HBA Media has been organising the distribution of widespread coverage on behalf of the Berkshire-based track ahead of the event, which begins tomorrow (17 June) and runs until Saturday (21 June). Frank Sale, …

Despite question marks seemingly being consistently hung over the future of horse racing in certain quarters, the round the clock global opportunities presented by the sports certainly cannot be questioned. With this in mind, Amelco has showcased its upgraded horse racing product, which will enable clients to consistently meet this worldwide demand for what is billed as a “foundational” component …

Amelco has prioritised horse racing betting as a foundational product after announcing the launch of its newly upgraded horse racing offering.  Aiming to offer an overall stronger horse racing betting product, Amelco’s revised product will deliver a modular, API-first platform built for speed, scale and seamless integration with racing content providers.  Matt Parr, Amelco’s Head of Horse Racing, commented: “Racing …

Horse racing is a betting powerhouse in the UK, but in recent years its struggles have become widely known and a question has subsequently been raised – can the sport innovate enough to cope with these testing times? Though football surpassed racing as the UK’s most popular betting sport some time ago now, many gaming industry stakeholders believe that racing …

The British Horseracing Authority (BHA) has put its trial around the removal of small-field races on hold indefinitely after it received backlash from trainers. The authority explained how the amount of dry weather over the past month has contributed to the reduced field sizes, and we have therefore seen an increase in the number of races which have been deleted …

Racing stakeholders have joined gaming industry representatives in calling for caution as the government reviews whether to align remote gambling taxes under one structure. HMRC, the UK tax office, is currently in the midst of a review due to conclude in July which could see the three different betting duties combined into one. This would see a general gaming duty …

Following the recent announcement that Metric Gaming launched their first UK-facing sportsbook with Betzone, SBC News caught up with Director of Product, Matt Edwards, to discuss how the group’s platform and collaborative approach allowed for the smooth delivery, of a new product that can challenge the racing pecking-order in the UK. SBC News: Your recent Betzone launch in the UK …

The Hong Kong Jockey Club (HKJC) has revealed a partnership with XIX Entertainment (XIX) as the former undergoes a transformation towards a global sports entertainment group.  The pair will launch a new community initiative which integrates racing, equestrian sports and entertainment experiences – such as collaborations with the music sector – to enable the Club to expand its fan base, …

The British Horseracing Authority (BHA) has secured funding to continue the activity programme of the Horseracing Industry’s People Board (HIPB). Established in 2023, the People Board serves as an “industry-backed strategy to attract and retain a highly skilled and well-supported workforce across British racing and breeding.” To continue the HIPB workforce and skills development programme, the BHA has secured funding …

The Swedish government has relaxed its control over AB Trav och Galopp (ATG), which operates horse racing betting in the country, and is still adjusting to market liberalisation. Sweden’s Ministry of Finance announced the development on 10 April, stating that market conditions mean its tight ownership and control over ATG is no longer needed or appropriate since re-regulation in 2019. …