UK Tote saddles up for ‘Journey to Cheltenham’

SSG and BoyleSports introduce ‘Destination Cheltenham’ Content Hub

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub.

The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users. 

Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ Content Hub build with BoyleSports to help them engage with customers in the run-up to the festival. 

“We know from previous festivals that our Hubs increase key retention and betting metrics and we’re expecting no different this time around with the quality of content being offered from both partners.”

Furthermore, the partnership will feature live odds, add-to-betslip functionality, exclusive editorial and video content and exclusive offers for Cheltenham Hub users. There will be dual promotional messages that have been strategically designed for UK and Irish audiences.

The Hub will also include bespoke content aimed at new and experienced racing customers, including Racing Post’s Smart View racecard innovation that has been designed to ‘simplify the traditional racecard’ to help attract a new, younger audience to racing.

Similarly, last week SSG also released Greyhound Smart View racecards – powered by the Racing Post.

Described as a ‘cutting-edge addition’ to the media company’s Smart View portfolio, the racecards build on the success of Horseracing Smart View racecards, released in 2023, and are again designed to ‘simplify’ the greyhound betting experience. 

Moreover, on SSG’s new horse racing partnership, BoyleSports will also leverage the company’s team of brand ambassadors, including exclusive content from Robbie Power leading up to and throughout the festival.

“We’re delighted to be working with SSG on our integrated ‘Destination Cheltenham’ Content Hub for the next eight weeks, to provide premium racing content to our customers, guiding them with their racing bets on the run-up to and over the Cheltenham Festival,” added Aimee Prendergast, Director of Marketing, BoyleSports.

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