SBC News Voice of the Sports Betting Industry
Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.
The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, Newmarket, Epsom Downs, Goodwood and York.
Charles Lee, kwiff CEO, commented: “I’m delighted to extend our agreement with RMG, together we have grown the engagement of our UK and Irish players and I look forward to continuing to do so with their first class streaming content.”
Ben Dowding, Director of Betting at RMG, added: “We are delighted that kwiff has become one of RMG’s valued streaming partners. Their customers will now enjoy access to some of the best racing in the world from RMG’s racecourses.”
The latest addition to kwiff’s catalogue continues the company’s streak of sports content diversification, having recently partnered with Sportradar for the provision of pre-match and live score data from e-football competitions.
