SBC News Voice of the Sports Betting Industry
Irish bookmaker BoyleSports has renewed its deal with HRI Racecourses for the sponsorship rights of the Irish Grand National.
The partnership will run until 2027, taking the length of the collaboration between the two entities to a total of 13 years.
Thanks to the new arrangements, the Irish Grand National will accumulate a total prize fund of €500,000, which makes it the most profitable event on the Irish National Hunt calendar in 2024.
Vlad Kaltenieks, CEO of BoyleSports, said: “We are delighted to continue our sponsorship of the BoyleSports Irish Grand National – a race that over the years has produced some dramatic and thrilling finishes and we’ve no doubt will deliver again this year and beyond.
“The horse racing industry is constantly evolving, but one thing remains unwavering, and that is our absolute commitment to supporting Irish racing – a sentiment that is shared with our partners Horse Racing Ireland Racecourses.
“And with our new extended sponsorship as official betting partner to the Summer Series, we look forward to switching from a thrilling Easter Festival at Fairyhouse to a cracking summer of racing and entertainment at Leopardstown.”
In addition to the Irish Grand National, BoyleSports will also add Leopardstown to its portfolio by becoming the racecourse’s official betting partner to the nine races of the Summer Series taking place there between May and August.
Other sponsorships of HRI events include the Grade 3 Joe Mac Novice Hurdle at Tipperary Racecourse on Super Sunday, together with the Grade 2 Webster Cup Chase at Navan Racecourse.
BoyleSports is also a principal partner of the Fairyhouse Easter Festival, which means that two additional races over Easter weekend are also in line for a sponsorship by the bookmaker.
Paul Dermody, CEO Horse Racing Ireland Racecourses, added: “BoyleSports has been a valued sponsor at Fairyhouse Racecourse since 2014 and this agreement to extend the partnership to the other HRI Racecourses – Leopardstown, Tipperary and Navan – is a strong endorsement of the relationship between the brand and the racecourses.
“Partnering with Irish racing continues to deliver significant commercial opportunities and value to brands and we look forward to supporting BoyleSports in the activation of this agreement.”
