PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project.
The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub.
Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation whose services are widely recognised as market-leading, to bring this revolutionary platform to the market.
“The AdVantage Platform brings together the strengths of both businesses while simultaneously offering rights-holders and racetracks a new turn-key path to more operators and more regulated markets”.
The new offering features fully-fledged data integration capabilities for all key territories with relevant licences.
Furthermore, an outsourced risk and trading solution provides a customisable racebook with fixed odds, managed trading and pari-mutuel features on up to 6,000 races per week.
The added sportsbook integration of the AdVantage Platform also means that it can be seamlessly added to existing player account management and sportsbook platform infrastructure.
All of the above will be accompanied by a low latency global racing live streaming through the integrated streaming player.
Eugene Delaney, Director at PA Betting Services, added: “We see this as a great opportunity for not only our existing clients but also new entrants, as it offers a best-in-class, always-on approach that is fast and easy to implement, removing all the complexity usually associated with racing.
“We are very excited to bring this to market, fully white labelled with trading and risk management, content, editorial and tipping that has the flexibility in an evolving marketplace.”