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DAZN, which has partnered with ADI Predictstreet
BREAKING
Sportsbook
Time to read: 4 min
ADI Predictstreet strikes deal with yet another huge partner in DAZN amid stuttering launch
April 14, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: 4 min
Sponsor Spotlight: Prediction markets invade the football pitch
April 10, 2026
BREAKING
Sportsbook
Time to read: 2 min
GR8 Tech levels up sportsbook amid World Cup craze
April 9, 2026
Premier League logo, representing the league's potential sponsorship crisis
22:21
BREAKING
Football
Time to read: 5 min
Filling the £80m Premier League sponsorship void - could it open the door for prediction markets?
April 9, 2026
BREAKING
Featured News
Time to read: 5 min
Italy: Azzurri collapse fuels instant demand to overturn betting ad ban
April 8, 2026
FIFA's headquarters in Switzerland
BREAKING
Sportsbook
Time to read: 2 min
FIFA confirms Gibraltar newcomer as prediction markets partner
April 8, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
BREAKING
Sportsbook
Time to read: 2 min
Sportingtech enters World Cup with brand new offer
April 7, 2026
FIFA World Cup 2026 ball
BREAKING
Sportsbook
Time to read: 6 min
'Thriving under constraints': TipWin's World Cup game plan in a restrictive German market
April 7, 2026
LALIGA clubs, representing Polymarket partnering with LALIGA North America
BREAKING
Europe
Time to read: 4 min
Polymarket partners with LALIGA as predictions space lands first European football deal
April 2, 2026
BREAKING
Sportsbook
Time to read: 4 min
New Steven Gerrard gambling deal raises complex questions
April 2, 2026
Hill Dickinson Stadium, representing rumours of Everton and Fulham changing their front-of-shirt Premier League sponsors
BREAKING
Marketing
Time to read: 5 min
Everton & Fulham rumours shine light on UK’s shifting sponsorship dynamics
March 31, 2026
José Mourinho
BREAKING
Marketing
Time to read: 2 min
José Mourinho joins GR8 Tech as a brand ambassador
March 31, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Features
Time to read: 5 min
Sponsor Spotlight: From football to baseball and lotteries to sportstech
March 27, 2026
DFB-Pokal trophy, representing Sportradar's DFB deal
BREAKING
Football
Time to read: 3 min
Sportradar strengthens German ties by extending DFB partnership
March 20, 2026
AFCON fans
BREAKING
Sportsbook
Time to read: 3 min
AFCON final puts betting operators between a rock and a hard place
March 19, 2026
Eden Hazard, whose partnership with Stake is being investigated by the KSC
BREAKING
Marketing
Time to read: 3 min
KSC to investigate partnership between Eden Hazard and unlicensed Stake 
March 16, 2026
Swedish football, representing Genius Sports extending its deal with the SEF
BREAKING
Football
Time to read: 3 min
Genius partners with Swedish football ahead of blockbuster summer
March 13, 2026
Eden Hazard, who has just partnered with Stake
BREAKING
Marketing
Time to read: 4 min
Eden Hazard snapped up by much-discussed Stake ahead of World Cup 2026
March 11, 2026
Bulgarian football leadership to vote for wagering ban
BREAKING
Football
Time to read: 2 min
Football wagers for all staff to be banned in Bulgaria
March 9, 2026
Paf partners with Fotbollsmorgon
BREAKING
Sportsbook
Time to read: 3 min
Paf partners with Swedish football show ahead of 2026 World Cup
March 9, 2026
Daniel Jurilj, head of sales at bwise Media
BREAKING
Features
Time to read: 5 min
bwise Media: the do's and don'ts for 2026 World Cup marketing activations
March 9, 2026
Stoke City's bet365 Stadium, representing Stoke City reporting a £60m annual profit
BREAKING
Sport
Time to read: 3 min
Stoke City £60m in profit following bet365 demerger but underlying losses widen
March 6, 2026
Premier League ball, as Entain calls for Premier League ban on unlicensed gambling sponsorships
BREAKING
Football
Time to read: 4 min
Stella David: Premier League must adopt instant ban on unlicensed gambling
February 25, 2026