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Bwise Media: putting fans first is essential for Brazil Serie A success

Endrick at Palmeiras

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

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Genius Sports partners BetKing as in-play betting grows in Africa

SBC News Genius Sports partners BetKing as in-play betting grows in Africa

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …

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Betano nets title sponsorship of Brasileiro Série A

SBC News Betano nets title sponsorship of Brasileiro Série A

Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …

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Gareth Bale becomes SBOTOP brand ambassador

SBC News Gareth Bale becomes SBOTOP brand ambassador

Gareth Bale has been named a regional brand ambassador for online bookmaker SBOTOP. The former Real Madrid and Wales football star will help the platform engage with its existing customers whilst also introducing the gaming experience to a ‘new and much larger’ range of sports audiences. Bill Mummery, SBOTOP CEO, commented: “SBOTOP is absolutely thrilled to team up with Gareth …

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Sky Bet backs EFL community projects with fresh funds

SBC News Sky Bet backs EFL community projects with fresh funds

The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …

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Codere grows in Mexican market via enhanced Rayados FC deal

SBC News Codere grows in Mexican market via enhanced Rayados FC deal

Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club. The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.  Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with …

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Starlizard Integrity Services finds potential match-fixing in 167 matches

Sportradar Integrity Services: using data to improve match-fixing detection

Sports integrity analyst Starlizard Integrity Services (SIS) has released its latest report on global football matches, identifying 167 games as suspicious throughout 2023.  The study looks closely at more than 65,000 matches, with the 167 number representing 0.26% of the total. This however is an increase of 16% compared to the 144 potential cases of manipulation from 2022 that SIS …

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Abelson Odds: capitalising on unparalleled Brazilian football fanaticism

SBC News Abelson Odds: capitalising on unparalleled Brazilian football fanaticism

Despite enjoying much success alongside a range of clients across Europe, Abelson Odds is looking to spread its wings to a Brazilian region that is renowned the world over for an intense fanaticism for the beautiful game. That was the viewpoint stressed by COO Jeevan Jeyaratnam at the recent SBC Summit Rio to SBC News during a conversation that was …

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