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Football
BREAKING
Events
Time to read: 2 min
SBC Digital prepares sportsbooks for 2026 FIFA World Cup stress test
February 24, 2026
UK gov’t to crack down on Premier League offshore betting sponsors
BREAKING
Sportsbook
Time to read: 4 min
Patience running low for unlicensed gambling deals in the Premier League
February 23, 2026
Greece football fan, representing STATSCORE's partnership with Monobala
BREAKING
Football
Time to read: 2 min
STATSCORE to provide Greek football fans with greater analysis
February 20, 2026
AllFootball screeenshots
BREAKING
Technology
Time to read: 2 min
bwise Media named exclusive sales partner for AllFootball app
February 18, 2026
FIFA World Cup 2026 ball
BREAKING
Marketing
Time to read: 2 min
ANJ puts advertising under microscope ahead of World Cup
February 13, 2026
Diego Simeone, partner of Soft2Bet
00:30
BREAKING
Europe
Time to read: 2 min
Atlético’s Diego Simeone partners with sportsbook's ‘Football Manager’ platform
February 11, 2026
Diamond Building at the University of Sheffield, where researchers conducting a study on gambling activity during the 2022 World Cup
BREAKING
Marketing
Time to read: 5 min
Academic study piles more pressure on UK betting’s advertising practices
February 11, 2026
Real Madrid players Ferland Mendy, Dani Ceballos and Fran Garcia celebrating the club's 10 year partnership with Codere Online
BREAKING
Marketing
Time to read: 3 min
Codere Online celebrates 10 year deal with Real Madrid
February 9, 2026
English Football League (EFL) football - Flutter's Sky Bet being primary partner of the EFL
BREAKING
Featured News
Time to read: 6 min
Sky Bet and EFL’s heart saving partnerships shows power of sponsorships
February 5, 2026
Inter vs Ajax
BREAKING
Marketing
Time to read: 2 min
Inter & Stuttgart games prompt Dutch gambling ad concerns
February 3, 2026
A Europa league game involving Finnish football team HJK Helsinki
BREAKING
Sportsbook
Time to read: 4 min
Has gambling reform placed enough safeguards for Finnish football?
January 30, 2026
A hadn't holding a graduation hat
BREAKING
Player Protection
Time to read: 3 min
League of Ireland rolls out problem gambling programme amid regulatory reset
January 20, 2026
FIFA's headquarters in Switzerland
BREAKING
Sportsbook
Time to read: 3 min
FIFA World Cup betting streams raised at DCMS hearing
January 16, 2026
FIFA's headquarters in Switzerland
BREAKING
Sportsbook
Time to read: 3 min
FIFA can’t say no to betting engagement as Stats Perform deal inked
January 12, 2026
Diego Simeone, manager of Atlético de Madrid
BREAKING
Marketing
Time to read: 3 min
Diego Simeone signs outside-the-box ambassador deal with Soft2Bet
January 9, 2026
Brighton & Hove Albion's Falmer Ground
BREAKING
Comment
Time to read: 8 min
Where do syndicates stand? Brighton, Tony Bloom, and betting on behalf of others
December 9, 2025
A FIFA World Cup 2026 billboard in Toronto, Canada
BREAKING
Comment
Time to read: 5 min
Bet365 finds World Cup excitement already high as draw day lands
December 5, 2025
FIFA World Cup 2026 ball
BREAKING
Europe
Time to read: 7 min
Sporting News and FPSM: seizing the ‘critical moment’ of 2026 World Cup
December 5, 2025
FIFA World Cup 2026 ball
BREAKING
Europe
Time to read: 3 min
Spotlight Sports Group expects US watershed moment from World Cup
December 4, 2025
people playing esports
BREAKING
Featured News
Time to read: 5 min
BETBY: E-Sims keep the game alive during World Cup off-hours
December 1, 2025
Former Everton FC player Neal Maupay wearing his Stake branded club shirt, a big example of betting football sponsorship in the UK
BREAKING
Europe
Time to read: 5 min
Andrew Rhodes, UKGC: football sponsorship fiasco isn’t clear cut
November 11, 2025
Gary Neville during a 2009 Champions League game playing for Manchester United
BREAKING
Comment
Time to read: 5 min
Order to remove Sky Bet’s Gary Neville ad leaves betting marketers a lot of questions
October 23, 2025
Lewis Hamilton, who was featured in social post from UK bookie Kwiff - the ASA ruled against this alongside ruling against Sky Bet and Betway for ads featuring Gary Neville and Chelsea football club
25:49
BREAKING
Europe
Time to read: 7 min
Gary Neville, Lewis Hamilton & Chelsea shine light on confusing business of betting ads
October 22, 2025