Football

football news

Entain’s bwin launches special fan experience ahead of the UEFA Europa League final 

SBC News Entain’s bwin launches special fan experience ahead of the UEFA Europa League final 

Entain-owned sportsbook brand bwin is giving football fans the opportunity to play a match on the UEFA Europa League Final pitch the day after the match.  The ‘Fans Final’ competition comes to fruition thanks to bwin’s multi-year partnership with the UEFA Europa Conference League and the UEFA Europa League – with the final of the latter to be played out …

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Bulgaria hosts FIFPRO and Europol as part of IntegriSport 3.0 project against match-fixing

bulgaria

Bulgaria’s capital Sofia became the host of an important international panel on match-fixing prevention and sport integrity safeguarding, part of the IntegriSport 3.0 project.  The Bulgarian Ministry of Youth and Sports, in collaboration with the CSCF Foundation for Sport Integrity, welcomed representatives from the country’s government, law enforcement, as well as a number of sport federations and player unions to …

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BetUK to appear on Blackburn kit in Newcastle FA Cup clash

SBC News BetUK to appear on Blackburn kit in Newcastle FA Cup clash

BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer.  Sam Behar, Director of UK, Ireland, and Sponsorships at …

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Betano expands Galo sponsorship to include women’s team

SBC News Betano expands Galo sponsorship to include women’s team

Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season.  The expanded deal – which originally began in 2021 at the beginning of the club’s successful  campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …

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MaxBet nets record sponsorship of FK Partizan Belgrade

SBC News MaxBet nets record sponsorship of FK Partizan Belgrade

MaxBet, the Balkan market subsidiary of Flutter Entertainment, has announced its ‘biggest sponsorship agreement ever’ – becoming the principal sponsor of FK Partizan Belgrade. As reported by the Serbian media, MaxBet has agreed to terms on a €5.5m deal to become the ‘general sponsor’ of FK Partizan Belgrade for the next three and a half years. The deal sees MaxBet …

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Twenty First Group partner with Abelson to offer player props from data originated for clubs

SBC News Twenty First Group partner with Abelson to offer player props from data originated for clubs

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

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FSB launches in-house Bet Builder tool for trans-continental football league odds

SBC News FSB launches in-house Bet Builder tool for trans-continental football league odds

Sports betting platform FSB has launched its automated Bet Builder product as part of its latest updated offering.  The new tool is fully powered by FSB’s in-house football pricing models, delivering a selection of pre-built Bet Builder bets for individual matches.  The odds content will cover around 100,000 matches per year across various international top-flight and lower leagues in both …

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AFA signs with FeedConstruct to fuel European growth 

SBC News AFA signs with FeedConstruct to fuel European growth 

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA).  Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor.  Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct.  “Several years …

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Betsson strengthens LatAm expansion in signing Paolo Guerrero

SBC News Betsson strengthens LatAm expansion in signing Paolo Guerrero

Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador.  The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …

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Ecuabet named title partner of Ecuadorian top flight

SBC News Ecuabet named title partner of Ecuadorian top flight

Ecuabet has partnered with the Ecuadorian Football Federation in gaining the naming rights to the country’s top football division, LigaPro. The league will come under LigaPro Ecuabet for the next five years, with the strong possibility of an extension. Miguel Ángel Loor, President of the LigaPro, said: “We have travelled an important path in the Professional League to be where …

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