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A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

SBC News A World Cup with adjusted goalposts - BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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Everton agree ‘highest ever’ front-of-shirt sponsorship via Stake.com deal

Premier League side Everton Football Club has secured its highest ever value front-of-shirt deal with Stake.com.

Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo.  In addition, the casino and sports betting platform’s branding will be visible …

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QuinnCasino secures first major agreement with Scottish football club

SBC News QuinnCasino secures first major agreement with Scottish football club

QuinnCasino has entered a collaboration to become Dundee United‘s principal partner and will appear on the front of the kit for the 2022/23 football season. Benefitting from advertising across a number of ‘key touch points’ at Tannadice, the online gambling company will have branding on the men’s first team home and away shirts. “We are delighted that QuinnCasino is becoming …

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Betsson continues LatAm growth strategy with AC Milan

SBC News Betsson continues LatAm growth strategy with AC Milan

Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …

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Olybet continues European expansion with Real Betis

SBC News Olybet continues European expansion with Real Betis

OlyBet has signed a partnership with Spanish football team Real Betis to drive media campaigns and provide engagement opportunities to local sports fans. The online sports casino brand currently holds a strong online presence in the Baltic states and has expanded to multiple countries throughout Europe during the last few years.  OlyBet’s recent partnerships with international sports brands such as the …

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W88 removed from Crystal Palace shirts amid gambling ban push

SBC News W88 removed from Crystal Palace shirts amid gambling ban push

Crystal Palace FC has replaced online gambling company W88 in announcing cinch as its new official front of shirt sponsor for the 2022/23 season. The news follows continuing discussions of a betting sponsorship ban throughout football, and this month the UK government cooperated with the Premier League in a bid to put forward an early end to clubs’ gambling/betting sponsorships. …

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Betano secures naming rights to ‘dynamic’ Romanian Cup

SBC News Betano secures naming rights to ‘dynamic’ Romanian Cup

Betano – the sports betting and online gaming operator of Kaizen Gaming – has formed a partnership with the Romanian Football Federation. The deal sees the firm become the Cup’s naming partner for the next three seasons, which is to now be called The Cupa Romaniei Betano.  “Our partnership with this historic football association marks a milestone for Kaizen Gaming …

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VBET continues French market expansion plans with AS Monaco

SBC News VBET continues French market expansion plans with AS Monaco

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

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Entain and Trident Leagues push for sport volunteers via online hub

SBC News Entain and Trident Leagues push for sport volunteers via online hub

The Entain Foundation and the Trident Leagues have created the Pitching In Volunteer Hub – an online portal that aims to connect football fans and potential volunteers.   Set up to assist prospective volunteers with offering their services to clubs, Entain has also promised to promote volunteering through its network of community-based Ladbrokes and Coral betting shops. Entain first launched the …

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Three Brazilian football clubs ink sportsbook partnerships

SBC News Three Brazilian football clubs ink sportsbook partnerships

Brazilian football clubs Palmeiras, Corinthians and America have each formed partnerships with sportsbooks Betfair, Galera.bet and EstrelaBet, respectively. Palmeiras’ two-year sponsorship agreement with Betfair will provide exposure for the online gambling company in the Verdão women’s soccer team uniform as well as in all official digital content. Similarly, Corinthians’ partnership with Galera.bet names the company as the official sponsor of …

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