SBC News Voice of the Sports Betting Industry
Betano has officially become Aston Villa’s new principal and front-of-shirt partner.
The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season.
George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150 year history.
“Their passion matched on the pitch by incredible players and management taking the club on the road to glory makes The Villans one of the most formidable teams in world football today.
“Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
It was only last month that reports were circulating that Betano had agreed to become the new shirt sponsor of Villa, replacing BK8.
The Telegraph stated that the operator would be paying £20m a year for two years, which coincided with the Premier League club’s latest Adidas kit launch.
The confirmation shortly follows Betano’s sponsorship announcements of the UEFA EURO 2024 and CONMEBOL Copa America 2024. Betano has also just made its UK market debut in partnership with BVGroup.
Meanwhile, Betano has said that new sponsorship will ‘complement Aston Villa’s positive community impact’, as the brand has continuously contributed to the local societies where it is present via joint Corporate Responsibility initiatives, tailored to each market.
These aim, for example, to promote inclusion, improve healthcare and raise awareness on important social issues.
“We are delighted to welcome Betano as Aston Villa’s new principal partner,” added Chris Heck, President of Business Operations, Aston Villa. “Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club.
“Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations.”
