SBC News Voice of the Sports Betting Industry
Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club.
The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.
Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club.
“It is the team that opened the doors to Mexican football for us and with which we have jointly developed our positioning in the Mexican market.
“Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere.mx today being one of the leading online gaming operators in the market.”
In addition, Codere is also working with the club to develop new initiatives and exclusive opportunities for fans.
As a new aspect of this agreement and in commitment to continue supporting women’s empowerment both on and off the field, Codere will also become the main sponsor of the women’s team, Rayadas.
“Joining the women’s team was one of our set goals and a pending task we had,” added Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online.
“At Codere, we firmly believe in promoting women’s sports, as we have demonstrated over the past years through various initiatives in the countries where we operate.
“It is an honour and a responsibility to join as the Main Sponsor of Rayadas and to continue strengthening our relationship with a powerhouse like Monterrey Football Club, renowned for its robust structure in sports, professionalism, and unwavering community support.”
Meanwhile, Pedro Esquivel, Executive Vice President of Monterrey FC, expressed how the deal will ‘undoubtedly’ help the club to continue growing and achieving its goals.
“We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future,” the VP concluded.
