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Betsson kicks off front-of-shirt sponsorship with Colombia’s Atletico Nacional

SBC News Betsson kicks off front-of-shirt sponsorship with Colombia’s Atletico Nacional

Swedish betting operator Betsson has announced that it is now the main sponsor of Colombian football club Atletico Nacional. Strengthening the bookmaker’s footprint in Latin America, the new deal will see the company’s logo being placed on the front of the team’s men’s and women’s jerseys for the next three years.  Atletico Nacional was first established back in 1947, and …

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VBET named European betting partner of Argentina National Team

SBC News VBET named European betting partner of Argentina National Team

VBET has formed a regional partnership with Argentina National Team through a deal with the Argentina Football Association (AFA). Extending across marketing and branding initiatives, the pair have outlined how the three-year alliance is poised to ‘redefine the sports and betting landscape’, as well as ‘usher in a new era of unparalleled engagement’. Aragats Asatryan, VBET CEO, said: “This partnership …

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Svenska Spel secures ‘important funds’ for EFD in extended sponsorship

SBC News Svenska Spel secures ‘important funds’ for EFD in extended sponsorship

Svenska Spel has extended its long-term partnership with the Association of Women’s Elite Football in Sweden (EFD). The new agreement will see Svenska Spel, a state-owned operator of betting and casino gaming products, continue as the main sponsor of the Swedish football body.  The operator will also, again, award a European bonus to the teams that represent the country in …

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CMS Committee: PL ‘must go further’ than White Paper gambling ad proposals

SBC News CMS Committee: PL ‘must go further’ than White Paper gambling ad proposals

MPs have urged that the Premier League and other sports governing bodies should commit to cutting the volume of gambling adverts in stadiums. The Culture, Media and Sport (CMS) Committee has published its report on the Gambling Act review White Paper, particularly urging the government to do more to minimise children’s exposure to gambling advertising.  MPs have called for the …

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Betsson’s Greece journey continues with Greek Cup partnership

Betsson

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

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Metric Trader’s Outlook: Preparing for the festive fixtures

SBC News Metric Trader's Outlook: Preparing for the festive fixtures

For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …

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Premier League nets £6.7bn in media rights for new UK broadcast deal

SBC News Premier League nets £6.7bn in media rights for new UK broadcast deal

The Premier League has secured its biggest domestic broadcast deal worth £6.7bn, negotiating media rights with Sky and TNT Sports. The new deal will commence in the season 2025/26 and span a period of four years, as the Premier League has secured a further increase in broadcast fees from the £5.1bn deal secured in 2022. The previous round, negotiated with …

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betPawa switches focus to player welfare in GFA partnership

SBC News betPawa switches focus to player welfare in GFA partnership

betPawa has stepped down from its role as the headline sponsor of the Ghana Premier League, in a refocused partnership with the Ghana Football Association (GFA). The Estonia-based operator has now expressed its commitment to enhancing player welfare by redirecting its efforts toward providing direct benefits to the footballers.  Per the revised partnership, betPawa will pay an increased locker room …

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