Football

The Italian Football Federation (FIGC) has banned Newcastle United’s Sandro Tonali from playing football for 10 months over his involvement in illegal betting.   The news comes after the £55m midfielder admitted to placing bets on AC Milan while still at the club. His contribution to the case was commended by Italian FA Chief Gabriele Gravina.  Tonali was first banned for …

Northern Ireland-based betting company, Bet McLean, has extended its sponsorship of Linfield FC. The extended partnership will see the bookmaker’s brand on both the first team shirt sleeve as well as the team shorts. Bet McLean will also be promoted with a sign in each of the four stands at Windsor Park. David Graham, General Manager of Bet McLean, said: …

VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador. The former Dynamo Kyiv striker, who also played for Tottenham Hotspur, West Ham United and Fenerbahce, played 75 matches and scored 15 goals for the national team. It was in June this year that Rebrov took on his current position at his country’s …

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …

Renowned former football player turned manager and the founder of the charity organisation AAA Foundation, Shota Arveladze is confirmed to deliver the welcome keynote address at the upcoming SBC Summit Tbilisi. The exhibition and conference will be held at the Sheraton Grand Tbilisi Metechi Palace from October 23 to 24 and will delve into the opportunities and challenges of the …

StarCasinò Sport has signed a two-year sponsorship of ACR Messina, as the betting firm makes its debut in Serie C Lega Pro. The Betsson Group-owned brand aims to expand its footprint across multiple levels of Italian sports, as it is set to appear on the Biancoscudati team kit for the 2023/24 and 2024/25 football seasons.  Stefano Tino, Managing Director of …

A number have tried, but only a select few have succeeded. The convergence of sports betting and media has proven a tricky discipline, with LiveScore Group and Sky Bet two names consistently cited as examples of success. Representing their respective companies and offering an intersection of viewpoints on betting and media, several high-profile names in sports business attended the Unofficial …

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …

Football.com has leveraged its brand ambassador partnership with veteran football manager Jose Mourinho in a new TV commercial. The advert features the AS Roma head coach taking viewers through European football history, accompanied by violin music, specifically visiting the most notable moments throughout his career. One of football’s most decorated managers, Mourinho claimed league titles in four different countries – …

ComeOn Group has further underscored its sports ambitions by renewing two key marketing partnerships in Malta with local teams Sliema Aquatic Sports Club (ASC) and Sliema Wanderers FC. The company aims to maintain strong links to the island’s sporting community via the extended partnerships, which it states will include ‘exciting projects’ over the coming year as it seeks to “further …