SBC News Voice of the Sports Betting Industry
Best Odds Marketing has entered a partnership with McBride Racing, the Irish operator of online sports betting brand MintBet.
The UK based digital marketing consultancy, which focuses on the iGaming and retail betting sectors, are to manage MintBet’s online marketing and affiliate programme promotions, ahead of its official launch.
Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with Best Odds Marketing because they know this space, and have years of proven award-winning experience in acquisition within the iGaming sector.
“We will leverage their knowledge and expertise to create a competitive offering and actively promote our sports-betting and casino brand in the UK.”
Under the terms of the agreement Best Odds Marketing will be installed as the official marketing partner for MintBet, with the two companies working in partnership to acquire new customers and promote the MintBet brand to the wider market within the UK, all under its current regulated licence.
Lee-Ann Johnstone, founder and CEO of Best Odds Marketing, said: “Partnering with MintBet to help launch this exciting new brand and provide strategic marketing support is a great challenge for our team.
“It’s very exciting to work alongside an organisation that is focused, open to trying innovative marketing techniques and dedicated to building strong affiliate relationships. We look forward to being part of their brand journey online and helping them launch their affiliate programme soon.”
