Marketing

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …

Industry strategic marketing and brand development consultancy Brand Architects has launched its new ‘Operator MOT’ appraisal service, which will deliver a ‘zero BS assessment’ of player engagement practices, marketing and operations. Providing ‘MOT reports’ to operators, Brand Architects will independently evaluate a customer’s experience in relation to key services. Core operational disciplines reviewed by Brand Architects MOT will include brand …

Lucky Go Studio has fallen foul of the Advertising Standards Authority (ASA) after one complainant questioned whether an in-game ad was misleading due to exaggeration of the chances of winning prizes when using the app. The advert, first seen as an in-app video ad for the app Lucky Goal, was first shown on 25 November 2019. It showed the mobile …

The Malta Gaming Authority (MGA) has reminded all licensed incumbents of their duties in ensuring that ‘responsible commercial communications’ are thoroughly maintained during the ongoing global COVID-19 crisis. Writing to operators, the MGA demanded that that responsible communications and engagements are upheld with consumers who have been forced into lockdown or isolation by their national governments. It said: “We remind …

Danish gambling regulatory authority Spillemyndigheden has reminded licensed incumbents that new marketing requirements will come into effect on 1 April 2020. On 1 January 2020, Spillemyndigheden officially sanctioned a new executive order adding a further segment of requirements to Denmark’s gambling code related to marketing requirements on gambling-related products and services.  From the start of April, all Danish licensed gambling …

Matched betting service Profit Accumulator has fallen foul of the Advertising Standards Authority (ASA) after two of its Instagram posts were deemed ‘irresponsible’ by the watchdog. The two posts, shown on 22 March 2019 and 11 April 2019 respectively, came under review after a complainant believed ‘the ads suggested that matched betting could be a way to achieve financial security’. …