For the Players: Mr Green lines up first darts sponsorship deal

Mr Green will celebrate the launch of its first darts based sponsorship later this month with a series of associated price boosts and social media promotions.

The operator has agreed a title sponsorship deal with the Professional Darts Corporation (PDC) for ‘The Mr Green Sport Players Championship Finals’, which takes place in Somerset from 24-26 November.

Following a series of one-day Players Championship events, the tournament sees 64 leading players compete for £460,000 in prize money, which includes £100,000 for the eventual winner.

The price boosts and promotions will be prominent on both social media and Mr Green’s website in the build up to and during the tournament. Alongside the UK, both Germany and the Netherlands will enjoy the biggest benefits from the deal with strong broadcasting reach on TV and local media.

Jesper Kärrbrink, Mr Green Ltd CEO, commented: “We are excited to partner with the PDC and to be hosting the ‘The Mr Green Sport Players Championship Finals’. Darts is a very popular sport for several of our key markets and we look forward to introducing Mr Green to this passionate fan base.”

Matthew Porter, PDC Chief Executive, added: “We’re delighted to welcome Mr Green as the new title sponsor of the Mr Green Sport Players Championship Finals. This exciting tournament which will give their new sportsbook product worldwide exposure as well as great interaction with a capacity crowd in Minehead.”

The partnership follows Mr Green’s recently announced agreement with Celtic FC, as well as its Sportsbook 2.0 product launch featuring bespoke widgets such as Bettorlogic statistics integration, Instant Tennis and Football Combi Spin.