Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager.
As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels.
Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise this partnership with Football Manager, the game is rightfully adored by thousands of football fans all over the world and is recognised as a footballing institution.”
The deal adds to SportPesa’s already expansive sporting sponsorship portfolio, with the online operator already boasting partnerships with the likes of Everton, Arsenal and LaLiga amongst others.
Speaking about Football Manager, Simmons added: “We have a number of shared values with Sports Interactive – a passion for innovation, a duty for social responsibility and a deep love of football for starters.
“We’ve admired the work that Sports Interactive has done with charities such as War Child, and we look forward to working alongside our new partners on similar community projects throughout the duration of our partnership.
“We see this as a perfect vehicle to help grow our brand in the game’s key territories and we’re committed to bringing value to Football Manager enthusiasts all over the world.”
Miles Jacobson, Studio Director for Sports Interactive commented: “The SportPesa team have made a big impact in their short time in the market and we’ve been hugely impressed with their energy and willingness to innovate.
“We have also been particularly struck by their commitment to social responsibility, where they’re clearly a market leader in their sector. We look forward to working closely with them for many years to come.”