Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …
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Sports betting solutions provider Betinvest has launched a non-commercial project designed to recognise the key personnel across all different departments of the company. We are Betinvest will be officially launched at the end of February. It is a monthly series which can be followed on the company’s official Facebook and LinkedIn pages. “The aim of our project We are Betinvest …
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Racing Post has expanded its media team after four-time champion jockey Richard Johnson became the company’s newest ambassador. Johnson will delegate his time to writing regular features for the paper and website every Saturday, whilst also promoting jockey welfare for the company. Louise Agran, Chief Marketing Officer at Racing Post, commented: “Richard is one of the most successful jockeys around …
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GVC Holdings’ flagship online bingo property Gala Bingo has debuted its new UK-wide digital advertising campaign ‘Bingo like a Boss’. The digital campaign is fronted by reality TV star Paisley Billings from E4’s ‘Tattoo Fixers’ show, with the aim of showcasing the ‘sassy side of the online bingo community’. ‘Bingo like a Boss’ is Gala Bingo’s first campaign developed under …
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Problem gambling campaigning groups Gambling With Lives and The Big Step will deliver a letter to the prime minister ,Boris Johnson, today calling for an end to gambling sponsorship in football. The groups claim that football’s relationship with betting is at ‘saturation point’, with the letter to be delivered as The Big Step completes its journey from Reading to Downing Street …
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The Scottish FA and William Hill have announced that their partnership will not be renewed at the end of the current agreement after almost a decade of working together. William Hill has been title sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011, and the national bookmaker became sponsor of the South Stand …
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Paddy Power launches its 2020 Cheltenham Festival advertising campaign, stating that ‘neighbour to neighbour’, Ireland and England ‘need to have a chat’. Moderating proceedings, Paddy Power marketing has recruited the help of Irish acting royalty as Colm Meaney delivers the bookmaker’s urgent message to English sports fans. The Irish bookmakers 2020 Cheltenham Festival (10-13 March) campaign will make its debut tonight, …
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VAUNET, Germany’s media owners’ association, has become the latest market stakeholder to demand a redraft of the nation’s inbound ‘Fourth State Treaty on Gambling’. Representing 150 German media firms operating across all broadcast formats, VAUNET governance has stated that Treaty provisions on gambling advertising will undermine ‘regulated market channelling efforts’ serving as counterproductive measures to consumer safeguards. In January, Germany’s …
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Strengthening its commitment to mixed martial arts, William Hill has been named as the new exclusive gambling partner of Bellator MMA. Under the terms of the new partnership, William Hill will support the MMA promotions company with all Bellator’s European Series events throughout 2020. It comes as Bellator enters the second year of its broadcast relationship with Channel 5. Liam …
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Molly Bloom, the American entrepreneur, author and legendary organiser of high-stakes VIP poker games featuring Hollywood A-listers, is to deliver a keynote at CasinoBeats Malta in March and host the event’s very own poker tournament. Bloom, whose memoir Molly’s Game was turned into an Oscar-nominated hit movie in 2017 starring Jessica Chastain, will open the second day of the event …
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