Taekwondo - Copyright: hxdbzxy / 123RF Stock Photo

12BET boosts brand exposure with World Taekwondo partnership

12BET has secured another association with a sport played successfully across Asia, after being recognised as an official partner of this year’s World Taekwondo Grand Prix and World Para Taekwondo Championships (19-22 October).

The partnership between GB Taekwondo and 12BET was arranged by Sport Collective, a UK based sports marketing agency, for an event which will see the best Taekwondo athletes in the world descend on the Copperbox Arena in London.

This follows on from 12BET’s successful partnership with the Badminton World Championships in August and news that the operator will sponsor the Table Tennis Team World Cup in 2018.

12BET will gain significant brand exposure in the UK from BBC Sport, who will broadcast the event across all their platforms. It will also be televised extensively around the world, including across the rest of Europe and Asia.

Julia Newton, Chair of GB Taekwondo, said: “We are proud to be hosting the best athletes in the world for the Grand Prix and World Para Championships in London. 12BET have recognised the global reach and value of our sport and event and we are delighted to have them on board.”

12BET’s Rory Anderson added: “I am really pleased to be involved with the 2017 World Taekwondo Grand Prix and World Para Championships. I am looking forward to 12BET receiving great brand exposure in key markets. Both events should be spectacular; we wish all involved the best of luck.

“As part of the deal, we get LED advertising around the mat, which will be very impactful. The mat is also 12BET branded. It’s a cracking little deal!”

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