Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com.
The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and Thailand.
Giorgio Ricci, Co-Chief Revenue Officer at Juventus, said: “This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club.
“F66 will be a benchmark partner to develop activities for our Asian fans.”
F66.com has also confirmed it is to organise competitions exclusively for the Asian public, one such example ‘Fly with the Team’ will give fans the chance to travel with the squad for a European match
Bianconeri legend Fabrizio Ravanelli is also to host an exclusive video blog of The Old Lady’s league games.
Simon David, an F66.com representative, added: “Serie A is well-followed in Asia and through this partnership we are confident that we can reach new heights this season.”
This follows a deal earlier in the year with Ballr, in which the Asia focussed live fantasy sports operator became Juventus’ ‘Regional Games Partner for Asia.’
A deal which saw Ballr’s brand promoted throughout the club’s Asian assets and initiatives, including future tours of Malaysia, Thailand, Vietnam, Singapore and Indonesia.
Juventus, who have won six successive Scudetto titles, currently sit third in the Serie A table, five points behind league leaders Napoli.