There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …
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EastEnders the UK’s most viewed TV soap opera’s latest ‘whodunit’ mystery storyline is set to grip the UK TV public. Celebrating its 30th anniversary this week the TV show will air its first ever ‘live episode week’, were the show’s climax will reveal the killer of Lucy Beale. EastEnders ‘live episode week’ has been described as the biggest event in …
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Paddy Power has announced the launch of its new ‘Exhilaracing’ multi-content advertising campaign to promote its 2015 horse racing markets.The advertising campaign will promote Paddy Powers ‘Best Price Guarantee’ and ‘money back special’ offers on UK horse racing events for both online and retail customers Paddy Power management confirmed that the advertising campaign would also help promote forthcoming product releases …
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Titanbet.co.uk is giving one lucky fan and guest the opportunity to win an all-expenses paid trip to Wembley, Warsaw and Berlin to watch three of Europe’s most prestigious cup finals in 2015. The online bookmaker is on the hunt for the most passionate supporters around the country to reward the eventual winner with a money-can’t-buy experience. Fans can enter the …
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Doncaster Racecourse’s February National Hunt programme, which incorporates the £50,000 BetBright Grimthorpe feature Chase on Saturday 28 February, are to be headline sponsored by BetBright the online sports betting site, which has partnered with the racecourse for the next three years. Doncaster’s three latter February fixtures (18, 27 and 28 February) will be known collectively as ‘The BetBright February Festival’ …
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Totowinbet, a Malta-based and regulated online gaming brand, has announced that the company has launched an affiliate programme with digital marketing services expert Income Access. The new Totowinbet affiliate programme will be managed using the award-winning acquisition-tracking software of Income Access. Launched in 2013 and since enjoying strong growth in popularity, Totowinbet, which is regulated by the Malta Gaming Authority, …
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Australian bookmaker Sportsbet has produced its own take on the Fifty Shades of Grey phenomenon producing a two-minute teaser for ‘Fifty Shades of Greyhound’. The campaign recreates the film’s trailer with a tale of a woman’s love for her greyhound in a series of risqué, compromising; and just plain weird scenarios involving peanut butter and some bondage-style dog leads. Sportsbet.com.au’s …
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Scottish League One side Ayr United have agreed terms on an improved shirt sponsorship deal with the online gaming brand Bodog. The partnership is one of the longest partnerships in Scottish Football as the two team up fifth consecutive season. Bodog, which is also Official Asian Betting Partner with Arsenal FC, has seen Ayr make it to two cup semi …
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Betway has continued its recent promotional push into the UK market by signing a partnership with commercial sports radio station talkSPORT. The online sportsbook has teamed up with the station’s popular Weekend Sports Breakfast show, hosted by Georgie Bingham and Micky Quinn. The show runs from 7.00am-11.00am every Saturday and Sunday and provides in-depth previews ahead of the day’s football …
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Manchester based marketing agency R.O.EYE have won a major contract with Coral. The Gibraltar based operator will use R.O.EYE to increase its online presence across its portfolio of betting and gaming brands. R.O.EYE will oversee the running of Coral Interactive’s affiliate programme, initially across Sports, Poker and Casino games, as the betting company plans to broaden its brand name appeal through …
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