Marketing

After months of voting and debate, the shortlist for the inaugural Players Choice Awards have been released. You can view the shortlist here: http://ow.ly/HGNkZ The winners will be announced at the iGB Affiliate Awards, which is taking place at Stamford Bridge on the 1st February 2015. The Players Choice Awards are organised by iGB Affiliate in partnership with consumer brands …

Former NordicBet (Betsson Group) Managing Director Neill Garfield has been appointed new Chief Marketing Officer (CMO) of Boylesports, as the Irish operator looks to expand its presence in the UK betting and igaming sector. Garfield has begun work at Boylesports Dundalk Irish headquarters, but is expected to relocate to Boylesports new Gibraltar offices, where he will focus on the operator’s …

London AIM listed igaming marketing firm XLMedia has stated that it expects to hit all yearly targets as the company has seen ‘strong organic growth from its 2014 activity. XLMedia issued its latest trading update for the 12 months ending 31 December 2014, with the firm expecting to post a revenue growth of 43% on 2013 performance. The igaming player …

UK online bookmaker Titanbet.co.uk gave Southampton’s army of travelling fans a free ride to St James’ Park to reward them for their loyalty this season. Saints supporters watching their heroes beat Newcastle 2-1 on Saturday had to endure a gruelling 646 mile round trip to see two sides that are further apart than any other in the Premier League. But thanks to Titanbet UK 61 …

Focusing on optimising its digital and partner marketing performance, Ladbrokes has revealed a redesign of its affiliate marketing platform website – Ladbrokespartners.com The Ladbrokes Partners re-lunched website has applied a responsive design which will be adaptable to all devices. The redesign of the site will make it easier for affiliates to navigate and find information on Ladbrokes ongoing promotions. Ladbrokes …

William Hill has announced that it will no longer sponsor the Lincoln Handicap, as the operator looks to cut on marketing spend due to the introduction of new gambling taxes on its business. The decision to terminate its sponsorship of the race, ends of UK racings longest sponsorship agreements (William Hill had sponsored the event since 1990). The operator stated …

Intertain Group has announced that its InterCasino brand has undergone a site design overhaul and rebrand this week, ahead of a planned UK TV marketing campaign later this year. InterCasino.com, one of the internet’s first online casinos (established 1996) has undertaken its site redevelopment based on the feedback of more than 6000 affiliates, media partners and customers through surveys and …

London Affiliate Conference (LAC ) event organisers  iGaming Business has confirmed the Casino Affiliate Programs (CAP) Network will take the lead sponsorship of the new acquisition zone within the conference show 31st January – 3rd February 2015 Targeting senior marketing executives working within both operator and affiliate brands, the acquisition zone is a premium area within LAC that is focused …

Gibraltar based igaming operator 32Red, has launched its first full Italian marketing campaign with Milan advertising agency Fosbury ADV. The agency has been appointed to launch a multi-content advertising campaign in order to raise brand awareness of 32Red.it gaming services. The first of its Italian TV advertising campaigns was launched on 4 January, promoting its online casino product with a …